Content Magician, Freelance web content writers

Archive for the ‘Websites’ Category

Learning how to create content for your business website is fantastic but in order to see the results of your hard work, you need, first of all, patience. And then you need another dose of persistence. Just because you don’t see the result that your web content development strategy should be bringing you within the first few months, does not mean that it is a failure. There is no reason to find another plan yet.

What you need to do, instead, is to formulate a game plan and consistently perform research on the most searched related keyword, what your competitors are doing and what new ways you can employ to bring more traffic to your website. Yes, the information you gain from the research will, somehow, change your web content development strategy little by little but there is nothing constant in life. Everything changes, including your business and how you market it. And we are talking about the internet too – nothing changes faster than on the internet. One minute, twitter is the big thing, the next minute, something else is the big thing.

So, hang on to your web content development game plan.

You have to believe that the more content you develop for your business website, the more exposure you are gaining. And most search engines places importance on having links out there coming into your website. You need to develop that slowly. Every day, you pump new content into your website, one fine day, you are going to have enough web content in there to make big search engines like Google think that your website is worth a good ranking.

If you are not good at writing or creating content for your website, hire someone who can. It is an investment that will yield fantastic results in the long run. Every article that you create and post, is a new step in the right direction. Believe in that and move on slowly. One step at a time, one web content at a time.

Author: Rigel Powell

Congratulations! in just a few minutes you will become a college graduate. The four years of hard work and discipline finally paid off because today is your day. I know when you look back at the many late nights studying or the topics that you had to research for term papers that you absolutely abhorred was worth it. Don’t forget there were sacrifices as well, I don’t think you can count on both hands the many parties that you passed up or the summers you spent at an internship while your friends sat in the sun by the beach.

Today you make your parents proud because today you have proved to the world that you are entitled to success. You hear your name called out and you walk up on stage to receive your diploma it’s one of the proudest days in your life. Every second you can feel the S on your chest get bigger and the red cape get larger. You are officially a college graduate ready for the world and fully prepared to defy gravity. Like the R & B singer R Kelly once sang you believe you can fly.

Fast forward one year later. You walk through the revolving doors of the faceless building quickly being swept up by the lunch hour traffic. Once again disappointed at your job search. You can’t seem to get on your feet and every time you turn on the TV or open a magazine you see and hear about the job market getting smaller and smaller. What happened your life wasn’t supposed to be this way. What happened was the same thing that is happening to countless other new college graduates. They are leaving school to find out they have been learning old out dated principles that don’t apply to the current job market but even worse the job market doesn’t even exist. The only thing they do have is a mountain of debt created from consumer expense and college loans. Naturally you feel bitter frustrated and even a little depressed. You graduated from college your entitled to more right… WRONG

Sorry to say that the only thing your entitled to is a opportunity to try something different that will present a different outcome. For college students especially those who are seeking careers in business their is unlimited potential for success as a internet marketer. first and foremost their is no recession on the internet, the internet is a constantly growing and changing algorithm that corporations in the fortune 500 listing to mom & pop brick and mortar business need someone to successfully promote, brand, and attract high quality customers to their business. The only possible way a internet marketing professional will be considered non valuable is unless the internet disappears.

The major appeal to becoming a internet marketing professional is the ability to make a substantial residual income while your learning. Unlike major colleges and universities in America you don’t have to graduate before you have the chance to sell yourself. The college of internet marketing teaches you to define your self value so the business opportunity comes to you and you can state the terms. The curriculum is all online so you can work around whatever personal schedule that you currently have and the cost to begin this business education is far less then it would be to get your degree in any major college or university. Apply the same discipline and study habits to this education like you woud for your undergrad or graduate level courses and success is inevitable

More of the Author’s articles can be found here: http://ezinearticles.com/?expert=Rigel_Powell

We old-timers (I hate that word!) fall into two categories, you would have:-

1. jumped from one blog to another over that period of time
2. stuck to one blog all this time because you don’t want to lose your fan-base

If you’re the kind who is from category A, then you’re probably safe because most of the stuff that you have in there on your blog (mostly on the front page and sidebar) are pretty updated. The most recent entries are displayed, and the side-bar reveals a myriad of things that are relevant to your current audience.

<Click Read More to continue reading>

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Here’s a note for a crazy Thursday. Tomorrow is Labor’s Day and I ain’t giving myself a holiday. I know I am such a hard-assed boss!In order to determine whether an article is a good one or not, let’s take a look at it from the reader’s point of view.

For future reference, it’s always a ’step-into-the-readers’-shoes’ tactic that works best. It works in a website, it works in a blog and it works in article directories.I am assuming you’ve heard about how contributing articles to web content sites or article directories for promotional purposes.

If you’ve not, head over to www.ezinearticles.com, www.goarticles.com and www.articlesdashboard.com for more information. They should have sufficient information in there to help you understand what that is all about. 

Anyway, the point of writing this note here today is to ask you a question. When you’re writing your article marketing articles, if you were another website or blog owner, do you think you will publish those articles? I’ve seen some really FANTASTIC ones in there but I just can’t help but keep reminding all of you out there that the articles need to be publish-worthy! 

Otherwise, you’re not maximizing on the potential result of those articles.Write useful (amusing, if possible) articles that makes others want to publish it. Not just whack out a few words with a link at the bottom.

That’s losing the whole point of article marketing.Now, go and write a very useful article on your industry and start using article marketing as an online marketing avenue right now! 

At this point in time, when you’ve just started your website, you’re probably thinking about a SEO content development strategy that could help you secure a good position in your favorite search engine (it’s probably Google but I am not going to say just ONE single search engine because of locality). In order to bring in the traffic from search engines, you’ll need to have a strong SEO content development strategy that will work in multiple search engines, not just one and the person or company that hire to do this for you would have to be well-versed with multiple engines.

For example, in your plans, you’ll need to get someone to develop content thaT ATTRACTS not only search engines but is appealing to the readers as well. There is really no point in developing web content that brings in the search engines but not readers because REMEMBER, you’re trying to make money. The SEO content development strategy would be completely different if you were trying to make some money off of advertisements placed on a shell web template. If that is the case, it’s perfectly fine for you to stick to a singular strategy built for a single search engine. If you’re not, then here’s what you’ve got to do.

Your web content has got to be news-worthy. This is a no-brainer but even the best people in the SEO content development strategy industry tend to forget this in their quest to attract the search engines. Very few ever commits to or purchase from a website or business the first time they chances upon it. The trust comes in a couple of visits later. So, keep this in mind when working on your SEO content development strategy….you want it to stick a little the first time round.

Either hire multiple content writers or writers who can diversify. The purpose? It’s simple! Different types of content appeals to different people and considering the fact that you’re aiming at different sectors worked on by different personalities, it’s best if you diversify your SEO content development strategy a little to give yourself a little buffer. You don’t keep selling beef to a vegetarian, do you? So, this works the same way.

Reveal your own personality and get close to your readers. In your SEO content development strategy, make sure you get someone to get close to your readers. A decade back, a website is a faceless entity whereby information is freely dispensed. In today’s cyberspce, if you don’t have a personality or a face, it’s hard to win the war. Your competitors have blogs, facebook accounts, twitter, delicious and what-have-you-nots and you’ve got to be the same way if you want to connect with your readers. There’s really no way to get your customers to buy from you unless you’re amazon.com or a popular name in your industry. So, work your SEO content development strategy around that thought.

SEO content development strategy for regular publication of articles. You don’t do it one time and then hope for a huge amount of traffic. You do it consistently and persistently over time, regularly updating and pulling in the people and buying their trust. This is how an SEO content development strategy works now. Gone are the days whereby you write a basic web page content and let it do its work because they don’t work beyond being piled on by the multitude of page content in cyberspace. If you know how to hire an SEO content development strategy team, so do they and in order to get ahead of them, you’ve got to be persistent and patient.

There are no two ways about this, sadly.

Whenever someone writes up a content for their web page, they’re thinking, ALWAYS, about how many people are going to be seeing this thing. How many people are going to be READING the article….but how many, do you think, will think along the lines of ‘how many people will actually ACT and positively react to this article?’

It’s startling that even some really experienced internet marketers and freelance writers don’t look at the way people react to their online articles. All care and concerned is focused on keyword, keyword and keyword. And then it’s all about where is it on Google every month, every week and they hawk over the google pagerank…and THEN the site visits every day thinking again and again…how many people are reading this.

What we should be thinking about when we write up a web content is to think about the quality discussion, engagement and conversion (into fans or sale) because of that article. Isn’t THAT the ultimate deal in the first place…that your web content is converting your site visitors into customers? It’s really befuddling.

What some people do to convert their website visitors into customers is to put into a call to action. But this, at the end of the day relies on how credible people think you are based on your web content and how much you’ve written in that article to break past the resistance and skepticism to purchase from your website. A website does not have to have a million website visitors or ten thousand people who read the web content in order to make it big. Let’s face it, a small website can make tons more money than a high traffic website if the web traffic is good. It depends, as said, on the conversion rate, how you’ve established the connection with the website visitor with your web content and also how much effort you’ve put into the web content to convince them that you’re worth your salt.

If you’re using Google’s Analytics, you’ll see something called conversion. Not a lot of people look at that – instead they’ll head straight for the hit count or the number of page views. I would like many other website owners to realize that it means nothing in the dollar sense when no one’s believing a word you say nor are they talked into purchasing something from you….if you have something to offer, that is…which I am assuming you do if you’re reading this article till this particular sentence.

The next time you log into your web stats, take a look, also, at how long these people are staying on your pages. How many pages do they go through and what’s your web content’s conversion rate..

Web content writing is tricky business, mainly because of one thing and one thing only. When writing web content for clients, the writer needs to sit in a position whereby it gives them the chance to see things from the consumer’s perspective. Have you not heard about the logic behind people wanting to know ‘what’s in it for them?’ Well, it rings even truer for people who write web content because frankly speaking, web content writers have very little time and space to move around with copy and words.

The web content writer have to get right to the point because the readers’ main focus would be his/her own needs and expectations.

The goal of a web content writer is to either provide an answer, dispense information, address an issue, suggest a solution, or offer instructions. If a web content writer writes too much in a ‘promo’ style of writing, the readers are just going to….for lack of a better word, tune out and click off.

It’s extremely crucial for web content writers to be able to sit in the seat of the readers and imagine his or her reaction when reading it. If the web content does not offer them what they are looking for within that very short period of time….it’s gone. You’ve lost your chance.

I would also like to place focus on the opening lines on your web pages. Are you telling them STRAIGHT UP what they’re about to find? Is the ending of your web content POWERFUL enough to make the readers go….’Ooohh, I think I would like to have that’ or at least ‘Mmmm….that’s interesting’.

Otherwise, no matter how many flowery words you use in your website, you’re not going to be able to sell anything because the visitors to your website is NOT FINDING it interesting FOR THEM.

So, write FOR your readers instead of TO them.

If you’re really good at what you do, usually, it results in being paid more for the same kind of stuff that other newbies have to offer simply because when you’re an experienced freelance web content writer or search engine marketer or online promoter, people have the assurance of knowing that you know what you’re doing. It’s as simple as that. But because many of my clients are new to internet marketing, they tend to compare.

Anyway, that’s not what I am gripping about today.

The thing with some website owners is that whenever they think of search engine marketing, they think that search engine optimization is the be-all and end-all. Sadly, I am here to tell you that THAT cannot be further from the truth.

Listen, if you expect loads of traffic and an incredible jump in sales just because you’ve had your website search engine optimized, you’re in for a big disappointed. There’s more to internet market than just SEO (search engine optimization).

SEO is merely when you get someone to make your website really search engine friendly….and also place some important keywords here and there. That, in itself, makes you an acquaintance with the spiders that crawl your pages. What you’re really, REALLY looking for if sales is your target, is for the search engines to fall in love with you.

As with a woman prettying herself up to impress a potential life partner, you need to promote your website or blog out there in cyberspace CONSISTENTLY. It’s a lot of work but if you do it right, I promise you that you will reap the rewards in a couple of months’ time.

So, in conclusion, I would like to help you understand that search engine optimization is not the end-all and be-all. It’s not a magic wand, and it’s only the start of a very intriguing, manipulative, challenging but profitable online presence.

Where I live, people…business people tend to be more than a little uncomfortable about trying out internet marketing ideas and search engine optimization tactics. They would rather sit it out and WAIT FOR SOMETHING TO HAPPEN to their websites. A relative, with whom I spoke extensively with about search engine optimization and internet marketing, said that it would be OK with him if he just waited it out and see if he could get lucky!

There is no such thing as getting lucky with internet marketing. It’s either you put effort into it or you DON’T. Look, the Internet is a wonderful stage for business website owners. It’s the single one available vehicle to us that allows us a stage as big as television….bigger. And everyone’s fighting for footspace in cyberspace.

My question would be this…how does LUCK come into the picture when there are tens of thousands, perhaps millions, of people fighting for the first three pages of a popular search engine results page? If it’s so easy, why don’t everyone just hold back on the search engine optimization and internet marketing startegies, save the money and just wait for Lady Luck to smile at them.

Who knows? Maybe she takes turns?

If one wants a piece of the pie in cyberspace, it’s imperative for one to out effort in promoting one’s website or blog online. It just does not appear on your lap for no resaon whatsoever.

And frankly speaking, it’s not even that hard to do on your own. All it takes is a willing heart and an open mind….or is it the other way around.

A smart domain purchase for your new online business is much more important than many people may think. The right domain name can boost search engine placement and brand an entire business. Alternately choosing the wrong domain name can hurt your business from the start. Here are the top five tips for choosing a winning domain name for your online business.

1. Choose a keyword based domain name when entering competitive niches. Look for a two or three word phrase relating to your niche. This phrase should receive more than 500 searches per month and have less than 200,000 competing sites in Google when searching that phrase in quotation marks. Making a domain purchase using such a keyword phrase will help your website or blog rank better for that particular phrase.

2. Avoid hyphens whenever possible. While it was believed that using hyphens to separate words within a domain name helped with search engine optimization it is now generally frowned upon. It is recommended to avoid hyphens as they tend to make your domain name, and your business, appear spammy and unprofessional. If you must use a hyphen keep it to one instance only between a two word phrase. (MM-I don’t quite agree with this because in most cases, the most effective keyword related domain names are already taken up. To me, having a hyphen isn’t all that bad an idea. But that’s just my thought)

3. Choose the right domain extension. When making a domain purchase you should always try and secure a .com extension if possible. Since superior .com extensions are not always available your next choice should be a .net extension. In instances where neither is available then you can choose a .org extension if you really must have that particular domain name. Avoid .info, .biz and other extensions.

4. Choose a short and memorable domain name if you have the marketing to brand it. While ranking well for your niche is easier with longer, keyword based domain names those domain names don’t often stick in the minds of potential customers quite as well as a short and unique domain name does. Businesses such as eBay and Twitter are good examples of business who dominate their markets with odd one word domain names. Just be sure you have a good marketing strategy in order to make your domain name synonymous with what your business is about. (MM-then again, this is easier said than done unless you’re willing to sacrifice a couple of keywords here and there)

5. Buy aged domain names. Unlike registering a brand new domain name purchasing an expired domain name that has already been used for an online business can give your new business an instant boost of success. Backlinks and PageRank associated with that domain name will be instantly passed on to your business and help bring in early traffic while you get your business up and running.

Whether you choose a longer keyword based domain name or a shorter, memorable one depends on the needs of your new business. Taking advantage of the benefits of aged domain names is always a step in the right direction to early success which your new business can grow on. When making a domain purchase be clear on what your business needs and choose wisely. Your business’ success is riding on it.