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Archive for the ‘Copywriting’ Category

by Lisa Mason

When it comes to writing articles, many of us find that we need to write them faster. Whether you are a freelance writer with client work, a stay at home mom or dad looking to earn some income selling your articles online or maybe an article marketer looking to promote your business, more articles = more opportunity.

You can’t get more articles if you don’t learn to write them faster. Most of us live really busy lives already. Some of you may even have full time jobs that you have to juggle. So getting more time to write may not cut it. Instead, you need to learn how to write more articles in the time you do have. The best way to do this is by writing faster articles.

Here are 5 ways to write faster articles:

1. Use article templates. There are many available or you can create them yourself and they will dramatically shorten your writing time.

2. Plan head for your articles. When you have the extra time, plan ahead for your articles and next time you sit down to write, they will go faster.

3. Use article mapping. This is a great way to plot out what you plan to write about and you can use it to chart your progress, too.

4. Time yourself writing one article and gradually get faster with it. Egg timers or stop watches are a great way to do this. Start by shortening a minute or two off your time and keep progressing until you write faster articles of the same quality.

5. Shorten your articles to be more precise. If you tend to write long winded articles, it’s a good idea to shorter them. Stick to a tight topic and if you want to say more, use a new article to do so.

I have to create content for my clients and also marketing articles for myself that stand out from the crowd, offer something unique and valuable to the reader and that don’t get buried amongst all the other regurgitated crap out there.

I have been frustrated before to have an article that I worked hard on and that I felt was very valuable to the reader get buried below hundreds of articles on similar topics that basically all sound the same.

When I offer my advice to other article writers, I always say “write as many as you can without losing quality”. For some, that may be 100 in 100 days, for someone else that may be 30 in 100 days.

You need more articles to keep up with the people who are trying to scheme the system by rewriting the same content over and over but you need to also offer something of value so that you stand out in the sea of “authors” as a true expert in your field.

Yet we still need to find a balance in quality and quantity. When writing more, you shouldn’t get sloppy in your writing or create poor articles. With these tips, you can write faster without sacrificing quality. Happy writing!

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ABOUT THE AUTHOR

Lisa Mason is a freelance writer. with a specialty in Internet content and SEO articles and the author of How to Earn a Living Writing for the Internet as well as two poetry anthologies and a how-to poetry book. She has written thousands of articles, hundreds of ebooks and thousands of website pages and related content in her 10+ years as a professional writer.

By Richard J. Newman

What is the main job of a copywriter? Well of course, clients pay you to write content for their websites, blogs, newsletters, and sale letters to start with. The whole aim of which is for you to persuade viewers to buy whatever they are selling and increase conversions. To do this you need good headlines of course and written content throughout the articles. However while you might pride yourself on being a great writer there may be a chance that you could improve headlines and therefore boost the sales of your clients. How can you do this? Copywriting software is an easy way of finding the right and most effective key phrases and sentences in your written content.

Copywriting software in the form of key sentences tool helps you to improve headlines and so increase conversions for your clients by showing you a score of your good headlines. If you think you can improve headlines, then simply alter the phrase or sentence in the software, which is browser based, and find out in seconds if this simple alteration works better. With software behind you, it takes all the guesswork out of writing when looking to improve your written content.

Never be stuck again wondering if you are providing your clients with the most effective phrases and sentences in your written content, be confident that you are producing great effective work. When using tools this way you gain more confidence, which shows, in your content. The more confident you are and the more success you achieve for your clients, the more work you may get. Clients will use you repeatedly when they need content if they see great results from you. If you are not selling their products and services, chances are they are going to turn to another copywriting company who will be able to do so.

You are able to use copywriting tools such as the key word sentence tool in any form of writing. For example, you may see success when:

• Writing SEO content articles

• In sales letters

• Promotional materials

• E-mails

• Call to action on websites

• Any web page written content

• Headlines

• Sub-headings

• Ads

• Much more

Before this software existed finding effective keywords and phrases in good headlines was a matter of guessing. You might think that you have hit the nail on the head perfectly only for the client to be disappointed and find that they do not increase conversions. You would have to struggle to improve headlines, but with the introduction of the keyword sentence tools all the stress and guesswork is taken away. You stand a much better chance of fitting in keywords effectively and of course, you are able to use the software in your browser anywhere you happen to be working. There is nothing to install so whether you are working in the office, on the train or at home, your copywriting software is right there at hand.

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ABOUT THE AUTHOR
The author has been working more than ten years in copywriting. He has created some tools as copywriting software, for example. You can test the copywriting tool on his website.

Your goal to achieving maximum writing results cannot be obtained if your readers’ interest fades. In fact, the majority of writing fails to be read because of what the author wrote in the headline, and sub-headline(s). As shown here it takes the additional power of descriptive word lists to achieve reader inspiration.

Think of which of these titles sound more appealing to you. “A list of ten things your dentist did not telling you about brushing your teeth.” Alternatively, choose this title. “Don’t stick that toothbrush on your germ infested teeth.” I am sure you made the same choice as I did. Keywords in the second example were toothbrush and teeth. The motivational, descriptive words are stick, and germ infested. Combined they produce a desire by the reader to continue reading. What good is your interesting story, article, sales piece, or book if it never is read?

For maximum writing results, there are two critical areas where your writing must shine above the stars. These are eyeball grabbing headlines, and earth shattering sub-headlines. In the case of book writing, that would encompass chapter titles. You might have a natural born knack for writing that easily flows unto your document. It is all meaning less, unless you knock the socks off your reader. The problem is that the time frame to accomplish this key feat, only lasts from three to five seconds. You have to grab the reader by their receding hair to awaken their feelings to read on. The time proven method is using motivational words, and thought provoking descriptive word phrases.

Like most writers, you probably do not currently have a killer library of these. Therefore, I am going to provide you with 50 beneficial words and phrases to start your two descriptive word lists. Your other list should be of motivational, inspirational, and action power words. Referring to these descriptive word combinations will not only enhance the desire to read on, but also spice up the intensity level of interest in what you are writing.

Here is the first of the two descriptive word lists - words

This sample consists of the words accelerate, action-packed, adventurous, affordable, aggressive, allstar, amazing, amplify, anxious, artistic, aspiring, assertive, astonish, attract, awakening, awarded, awesome, backbone, beastly, bewildered, beefy, bargain, blasting, bliss, blazing, blockbuster, and boiling.

Here is the second of the two descriptive word lists - word phrases

This sampling is composed of the word phrases: a child could do it, 2 products in 1, a date with destiny, the masterpiece collection, a very elite opportunity, as recent surveys show, achieve the impossible, act now for this bonus, activate the fuse, all bets are off, the obstacles are eliminated, alleviate the pain, always a knockout, ambush the competition, ask yourself this question, at your fingertips, attack with conviction, avoid feeling insecure, award winning features, awaken to a new era, bag a trophy, be the first to call, begin tomorrow today, behind door #4, best kept secret, better than striking gold, look behind the scenes, beyond normal boundaries, big hitters only, blistering speed, bone chilling, brilliant deduction, and bullet proof system.

Build a burning desire to bypass your competition by building a strong foundation for writing effectively.

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ABOUT THE AUTHOR

Well published author, Don Yerke likes to concentrate on what you don’t know or what no one else dares to print. Tell it like it is.

Watch for his new paperback book debuting on Amazon early this summer. It is loaded with great insurance marketing and recruiting information.

Come and get your FREE “Think and Grow Rich” Ebook by Napoleon Hill instantly. The website address is http://www.agentsinsurancemarketing.com

Web content writing is tricky business, mainly because of one thing and one thing only. When writing web content for clients, the writer needs to sit in a position whereby it gives them the chance to see things from the consumer’s perspective. Have you not heard about the logic behind people wanting to know ‘what’s in it for them?’ Well, it rings even truer for people who write web content because frankly speaking, web content writers have very little time and space to move around with copy and words.

The web content writer have to get right to the point because the readers’ main focus would be his/her own needs and expectations.

The goal of a web content writer is to either provide an answer, dispense information, address an issue, suggest a solution, or offer instructions. If a web content writer writes too much in a ‘promo’ style of writing, the readers are just going to….for lack of a better word, tune out and click off.

It’s extremely crucial for web content writers to be able to sit in the seat of the readers and imagine his or her reaction when reading it. If the web content does not offer them what they are looking for within that very short period of time….it’s gone. You’ve lost your chance.

I would also like to place focus on the opening lines on your web pages. Are you telling them STRAIGHT UP what they’re about to find? Is the ending of your web content POWERFUL enough to make the readers go….’Ooohh, I think I would like to have that’ or at least ‘Mmmm….that’s interesting’.

Otherwise, no matter how many flowery words you use in your website, you’re not going to be able to sell anything because the visitors to your website is NOT FINDING it interesting FOR THEM.

So, write FOR your readers instead of TO them.

Marketing on the web may be competitive. What is required to beat off your competition is that powerful sales copy. It must be outstanding, well written and most importantly, it must be powerful in giving that lethal blow to your competitors.

The success of your online marketing campaign depends very much on the effectiveness of your marketing copy. It really can make or break your campaign, simply because if it is not working well, you will not get much traffic and you will not be able to close your sales.

There is something within your marketing copy that is of vital importance to its success. It is none other than the headline itself. The word speaks for itself. It must be outstanding and it must be lethal. How then can you best power up your headlines to achieve success?

(1) Determine what works best

Find out what kind of headline do you want for your marketing copy, and how will this headline create the impact that you want in order to get sales. Understand realistically what is the intention of your headline and how it can be made to beat off your competition. In a nutshell, you have got to do some brainstorming to reach a consensus on what is the best headline for your marketing copy.

(2) Create the first powerful strike

Headlines are created to capture and influence attention and interest. It is therefore vital to exercise a good selection of words for your headlines. These words must be able to strike that first blow, and they must be able to retain the interest of readers too. Words that are effective and sell powerfully will help power up your headlines. You will get to stimulate the interest of readers and eventually influence their wallets.

(3) Catch all attention

In order to capture the attention of your readers, your headlines must first of all catch their attention. That said, creation of attention-grabbing headlines will lead readers to continue reading your marketing copy. Their mental interest will be sustained and the chances of closing them are very high. In a nutshell, catch their attention and capture their mental focus. Support your headline with a sub-headline which just adds on to describing your offer.

(4) Capitalize on the power of words

Words if used correctly can be very powerful. They will help power up your headlines as the latter are usually the first sentences in your marketing copy. Use “power” words such as proven, secrets, free, success, unleash and power in your headlines. They have been proven to create powerful impact upon readers, and bring them to making buying decisions.

In conclusion, creating powerful headlines will help your business tremendously. They will influence the conversion rates positively and will help spin your marketing copy effectively. Competition will be beaten flat.

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ABOUT THE AUTHOR

For latest updates on how to increase traffic, raise page ranking, write effective articles and powerful squeeze pages, create explosive blog marketing system, learn about viral marketing, and bring in massive income from your internet marketing business, please Click here.

Webmaster: Jeremy Long Chia Teik.

Want to make great money as a copywriter? Get into the newsletter writing business. Custom newsletter copywriting demands both writing skill, and public relations flair.

Although many companies hire public relations firms to produce their own newsletters, there’s plenty of room for freelance copywriters on long term contracts.

How to Get Hired

The easiest way to get hired to write newsletters is to propose a newsletter to one of your current copywriting clients. They already know the value of staying in touch with their customers, and they know you - but perhaps they don’t know that you can provide them with newsletters. (more…)

Web copywriting is carried out keeping in mind two audiences: search engines (which can index your site and pull up your page rankings), and prospective human visitors (who can buy your products). Sometimes the right density and positioning of keywords is enough to make search engines happy, and get you near the top of search results.

But when people visit your site, they read your content and if they find every paragraph a medium to stuff keywords, it spoils your impression, definitely a bad idea. You need to get a copy that can please both digital as well as human readers.

There is no point in getting high traffic when your visitors abandon your page before you can get them to click on a link, read more, or make a purchase. Although you have “cheated” your way into the search results, you just lost any chance of getting bookmarked, or recommended to another user, or getting visited again by the same user.

On the other extreme, you could get content writing services that churn out good copy–lively prose, no bluffing, no padding, just informative and persuasive copywriting–but if the keywords are not strategically placed and repeated when they count, you won’t be making search engine spiders happy.

Your site might read well but is just not spider-index-friendly. But then, with word-of-mouth recommendations, your site has a source of traffic not directly related to search engine results. The problem is your site might be reachable by any online search using keywords.

Now you know that man cannot live on search engine optimization alone. You need good copy. So you either get people who are good in SEO copywriting, or you can learn it and do it yourself. (more…)

by Elizabeth McGee 

Writing good sales copy is an art. Unless you’re a professional copy writer it takes a bit of crafting to compose a sales letter that drives huge sales.

That doesn’t mean it can’t be done. The craft of writing sales copy that sells means effectively relating to your visitors, properly selling them on your product’s benefits and creating trust.

Here are 8 secrets on how to write sales copy that’s sure to draw plenty of interest:

1. Use an Attention Grabbing Headline & Sub-Headline

You sales copy must grab attention immediately or you can kiss them goodbye. Web surfers are skimmers so you need to draw them in quickly if you want them to continue reading. Your headline should be in bold fact type with words that create curiosity that persuades them to read further. Follow your headline with a sub-headline that highlights the best benefits of what your product is about. Use color to stimulate the reader’s senses by creating your headline and sub-headlines in different font colors. (more…)

“You don’t need to be really good in English or a linguistic expert. You just have to be grammatically adept in putting thoughts into words very quickly and efficiently”, she says about writing articles for the Internet. Which is true. We’ve noticed how turned off how people can get when they use too many ‘impressive’ words in their articles – not everyone’s as good in English as you think. And if you use too many impressive words and challenge the readers’ vocabulary, they will NOT be impressed and instead become either confused or pissed off!

Use bombastic language only when you know the readers have the time and are willing to spend the time reading on the Internet. Web surfers are rarely patient with finding what they want. (more…)

By Steven Wagenheim

This is not a debate on long or short copy. Copy should be like a lady’s skirt. Short enough to be interesting and long enough to cover the essentials. This is a discussion, albeit one sided, on sales copy that rambles on and never seems to get to the point. I am all for telling stories in copy, but the story you tell should have a point. More importantly, it should get to the point…and quickly. If you don’t understand why, keep reading. This article will alert you to some things that you probably should know if you’re going to write successful copy.

The human being is a strange animal. He’ll sit through a three hour movie on Orcs and Trolls if it captures his interest, but he won’t read a sales letter that take him 10 minutes if it doesn’t. In other words, human beings have very little patience. Waste even a minute of their time and they’re already looking at their watch for an escape route. Because of this, copywriters have to get to the point, even if their sales copy is 40 pages long.

Now you’re probably wondering, how can you get to the point with a 40 page sales letter? Isn’t that a little hard to do? Actually, it is very easy to do if you understand what the point is of each part of your sales letter. That is what I mean by getting to the point. It starts with the very beginning of your sales letter, your headline and works its way all the way through to the final PS…each section getting to the point. (more…)