Content Magician, Freelance web content writers

Archive for the ‘Copywriting’ Category

Want to make great money as a copywriter? Get into the newsletter writing business. Custom newsletter copywriting demands both writing skill, and public relations flair.

Although many companies hire public relations firms to produce their own newsletters, there’s plenty of room for freelance copywriters on long term contracts.

How to Get Hired

The easiest way to get hired to write newsletters is to propose a newsletter to one of your current copywriting clients. They already know the value of staying in touch with their customers, and they know you - but perhaps they don’t know that you can provide them with newsletters. (more…)

Web copywriting is carried out keeping in mind two audiences: search engines (which can index your site and pull up your page rankings), and prospective human visitors (who can buy your products). Sometimes the right density and positioning of keywords is enough to make search engines happy, and get you near the top of search results.

But when people visit your site, they read your content and if they find every paragraph a medium to stuff keywords, it spoils your impression, definitely a bad idea. You need to get a copy that can please both digital as well as human readers.

There is no point in getting high traffic when your visitors abandon your page before you can get them to click on a link, read more, or make a purchase. Although you have “cheated” your way into the search results, you just lost any chance of getting bookmarked, or recommended to another user, or getting visited again by the same user.

On the other extreme, you could get content writing services that churn out good copy–lively prose, no bluffing, no padding, just informative and persuasive copywriting–but if the keywords are not strategically placed and repeated when they count, you won’t be making search engine spiders happy.

Your site might read well but is just not spider-index-friendly. But then, with word-of-mouth recommendations, your site has a source of traffic not directly related to search engine results. The problem is your site might be reachable by any online search using keywords.

Now you know that man cannot live on search engine optimization alone. You need good copy. So you either get people who are good in SEO copywriting, or you can learn it and do it yourself. (more…)

by Elizabeth McGee 

Writing good sales copy is an art. Unless you’re a professional copy writer it takes a bit of crafting to compose a sales letter that drives huge sales.

That doesn’t mean it can’t be done. The craft of writing sales copy that sells means effectively relating to your visitors, properly selling them on your product’s benefits and creating trust.

Here are 8 secrets on how to write sales copy that’s sure to draw plenty of interest:

1. Use an Attention Grabbing Headline & Sub-Headline

You sales copy must grab attention immediately or you can kiss them goodbye. Web surfers are skimmers so you need to draw them in quickly if you want them to continue reading. Your headline should be in bold fact type with words that create curiosity that persuades them to read further. Follow your headline with a sub-headline that highlights the best benefits of what your product is about. Use color to stimulate the reader’s senses by creating your headline and sub-headlines in different font colors. (more…)

“You don’t need to be really good in English or a linguistic expert. You just have to be grammatically adept in putting thoughts into words very quickly and efficiently”, she says about writing articles for the Internet. Which is true. We’ve noticed how turned off how people can get when they use too many ‘impressive’ words in their articles – not everyone’s as good in English as you think. And if you use too many impressive words and challenge the readers’ vocabulary, they will NOT be impressed and instead become either confused or pissed off!

Use bombastic language only when you know the readers have the time and are willing to spend the time reading on the Internet. Web surfers are rarely patient with finding what they want. (more…)

By Steven Wagenheim

This is not a debate on long or short copy. Copy should be like a lady’s skirt. Short enough to be interesting and long enough to cover the essentials. This is a discussion, albeit one sided, on sales copy that rambles on and never seems to get to the point. I am all for telling stories in copy, but the story you tell should have a point. More importantly, it should get to the point…and quickly. If you don’t understand why, keep reading. This article will alert you to some things that you probably should know if you’re going to write successful copy.

The human being is a strange animal. He’ll sit through a three hour movie on Orcs and Trolls if it captures his interest, but he won’t read a sales letter that take him 10 minutes if it doesn’t. In other words, human beings have very little patience. Waste even a minute of their time and they’re already looking at their watch for an escape route. Because of this, copywriters have to get to the point, even if their sales copy is 40 pages long.

Now you’re probably wondering, how can you get to the point with a 40 page sales letter? Isn’t that a little hard to do? Actually, it is very easy to do if you understand what the point is of each part of your sales letter. That is what I mean by getting to the point. It starts with the very beginning of your sales letter, your headline and works its way all the way through to the final PS…each section getting to the point. (more…)

Note: A pretty darn good article on copywriting, we sayy! YYYAAAYYY!!!

by John L. Alexander

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In a minute I want to come back to give you some examples, but let’s talk about that word “dialog.”

We know that the term dialog is really more correctly thought of as the dictionary describes:

“A conversation spoken between two or more people.” If you look up synonyms for the word “dialog” as a noun, you’ll find a lot of terms that focus on “vocal expression” or “utterance” or “verbalization” in some aspect.

So why do I use the term “dialog” in terms of writing Web copy?

It’s the best term I can think of to describe what I like to think of as the “flow of conversation” or nearly like writing your copy as though it was meant to be read “out loud” by voice. When I say “write for voice” I’m referring to how something is written for the radio or TV or other live media. (more…)