Content Magician, Freelance web content writers

Archive for the ‘Business Thoughts’ Category

Author: Marsha Maung

Don’t be surprised if you asked a common businessman in today’s business world if he is willing to pay someone X amount of money just to ‘touch up’ his web content and he says ‘no, there is not much point in doing that’.

The mentality is such that (at least where I live) as long as the message gets through, that is more than enough. Why spend money on touching up on web content the message of which remains the same but only with more fanfare?

It matters because. Whilst there isn’t much point to hire a freelance web content writer to write poems, long-winded speech-like rants or an article so deep and technical that nobody else can understand, it is important to make the right impression. Some readers or visitors of your website may not mind the shoddy write-ups, but let’s assume there is a big international company that is looking for a smaller establishment for outsourcing purposes. If this person chances upon the web content and thinks that you do not pay enough attention to your image and it could, in turn, tarnish theirs, it would be a waste, wouldn’t it?

It affects how people think of you. On a personal level, if you are not a celebrity, it may not matter much what people think of you. But on a business level, you NEED to care about what other people think of you, especially your customers.

Now, if you looked at the importance of your web content that way, would it be true to say that the web content affects your sale? It affects your bottom-line?

What is required is not to write web content that stuns people and make people think that you have the best writer on the planet on your team. No. All you need to focus on is in correct usage of grammar, spelling, an easy-to-read style of writing which is short, concise, to-the-point and is relevant to your readers (your customers).

Relevance to your customers will keep them reading, make them interested and if they can’t be your customer today, they will not hesitate to introduce customers to your business or convert into your customer in the future.

So, don’t tarnish the image of your business with bad web content. If you can spend X dollars on marketing, sales, advertising and promotions, why not simply hire someone to work on the web content. It doesn’t cost much. Really. And it is definitely worth the money.

Editor: Yup, simple but true. You need to give the potential customer every extra bit of information to swing them your way. Otherwise, closing a sale is as hard to pulling out your own toenails.

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One of the frustrating things for new online merchants, particularly those who are used to doing business in a brick and mortar world, is that of website conversions. This actually can be frustrating even for online veterans.

Here is a list of things that may seem obvious, but that a surprising number of website owners overlook.

First- Do you have complete product descriptions? Guess what folks; the phrase “a picture is worth a thousand words” only applies to selling products if the words are there in addition to the picture. Online, a product with little to no description is like a sales person in a brick and mortar store trying to sell without talking. And although we’ve all have times when we wished sales people would just not talk, the fact of the matter is that we do like them to answer questions when we have them. Otherwise we won’t have enough information to make our buying decision. The same thing goes on a website; our questions need to be answered in order for us to buy.

Second- Do you provide solid contact information? Nothing makes a website visitor think “fraud” like the lack of contact information. If you are only providing an email address for contact you leave potential buyers wondering if you are legitimate. Addresses and phone numbers help a shopper feel more like they are dealing with real people, not just someone trying to obtain their credit card information.

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Often times a recession can cause all businesses to lose sales, including online businesses. This can cause us to think that a recession is bad for business, and it certainly can be. However a recession can really benefit our business because we begin to look at how we can make our business better, and hopefully grow our business even during the recession.

Why is a recession good for your bottom line?

1. A recession takes you out of your comfort zone. So many times when we are in the routine of running our business we tend to stop taking risks. We stop looking for new ways to make the business better, because in our eyes the business is running just fine and we feel safe. But the fact is in every business, including an online businesses, there is a bit of risk. A recession helps to remind us of the risk we are taking when we run our own business. With this reminder we start looking for ways to continue to grow our business and keep it afloat.

2. Explore Different Avenues of Income. During a recession it may become very apparent that your current business alone, is not going to cut it. It may not be reliable, creating enough income, etc. When we get in our comfort zone we become blind to the different sources of income out there that we can use to help grow our business. If business is doing well we may lose sight that, alone in itself, even if it is a great business, it is not a business that will help us reach our financial goals. Truth be told most people who make a lot of money, do so through multiple streams of income. When a recession causes us to move out of our comfort zone we start looking for different streams of income, which will ultimately help us to meet our business, and personal financial goals.

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written by Chris Malta

If you’re starting or running your own home-based online business and you’re confused and frustrated, and don’t know which way to turn for real answers, you’re not alone. There’s so much information coming at you from so many directions! Product choices, store platforms, social marketing, merchant accounts, search engine optimization… where does it all end? How do you make sense of it all?

Well, the first thing you need to know is that it’s normal. If you’re not confused, you’re not an Entrepreneur. Confusion is the natural state of a small business owner. The second thing you need to know is how to get through it.

I’ve started and run many businesses in my 35 year Entrepreneurial career. Yes, it gets much easier along the way, but there is always an element of confusion when you venture into a new field. You can’t help it; that’s just the way it is. Nobody’s born knowing this stuff.

The most important thing you can do for yourself and your business is to take things one step at a time. An online business is made up of four basic things:

• Get Legal
• Find a Product to Sell
• Pick a Storefront
• Market the Business

Of course, within and in between those simple sounding steps are hundreds of little things that need to be done and learned. Meeting and working with people who are already running online businesses is critical to your success. I know a lot of people who have done really well online and made lots of money. None of them did it in a hurry, and all of them sought help from trusted, experienced people in the business community.

Working by yourself in a vacuum is the hardest way to do this, and the quickest way to get confused, frustrated, and end up wasting your time and effort. In most cases, your friends won’t understand what you’re trying to do, and your family will worry about what you’re trying to do.

The first time I left a high-paying job behind to strike out on my own in a business that I started, I didn’t hear the end of it until my business started making more money than my job had! Trying to do this alone is also the best way to get caught up in the thousands of online scams out there. Professional scammers are predators, and they just love to find their prey separated from the safety of the flock!

So slow down, take things one step at a time, concentrate on one part of your business at a time, and seek out someone who can help you.

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ABOUT THE AUTHOR

About the Author - Chris Malta has been an Entrepreneur for 35 years. He’s the Founder and CEO of WorldwideBrands.com, an EBiz Radio Talk Show Host, a published EBiz Author, Contributing Editor to eBay Radio, and the creator of dozens of instructional EBiz videos and free EBooks. His company is recognized as the best in it’s field by businesses including eBay, Yahoo, Amazon, Intuit, UPS and many others. Chris Malta personally Trains and Mentors new EBiz owners through his Personal EBiz Workshops at http://www.ChrisMalta.com/Workshops. Chris is a well-known crusader against internet business scams. Save yourself a tremendous amount of money in your online business - get Chris Malta’s FREE EBiz Scam Report now at http://www.ChrisMalta.com.

There is a very good reason people hire ghost bloggers and freelance writers to tend to their websites, web content and blogs and that is to keep things fresh and updated. What’s the point?

OK, let me illustrate this with a real life experience.

I have quite a few friends who are in the search engine optimization industry. I do help my clients with SEO articles but I make friends with my competitors for a very good reason: HELP. One can only take so much when you are a ghost blogger and freelance writer. One needs help once in a while.

I get quite a lot of queries about work relating to SEO so yesterday, I got an enquiry about a SEO project. Here’s what I did. I messaged a friend….the friend who kept the closest contact with me, one who consistently spoke to me, and gave me projects, someone who was basically more than just a competitor. In reality, we were competitors but friends at the same time.

Here’s the thing about being in business in this technolgically-charged era. Be everywhere. Despite having so many friends in the same business, I can only remember two of them because they are there in my twitter and facebook. They update their stuff often, they blog and share stuff with me…stuff that I can understand.

The moral of the story is simple and that is that you have to constantly remind people of what you do or at least tell people that you are still around. As long as they remember you via your twitter, facebook or other online social networking sites, your name will be the first that they dig out when they or someone else needs your services.

Blog often, tweet often, update your facebook and write consistently to tell people that you are around. Because if you don’t, people unintentionally forget about you when something good comes up.

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This article was written by Marsha Maung for an online web content blog that she runs with a group of energetic (crazy), enthusiastic (temperamental), creative (PMS), and talented (incredibly unpredictable) bunch of people. But ah well….

Learning how to create content for your business website is fantastic but in order to see the results of your hard work, you need, first of all, patience. And then you need another dose of persistence. Just because you don’t see the result that your web content development strategy should be bringing you within the first few months, does not mean that it is a failure. There is no reason to find another plan yet.

What you need to do, instead, is to formulate a game plan and consistently perform research on the most searched related keyword, what your competitors are doing and what new ways you can employ to bring more traffic to your website. Yes, the information you gain from the research will, somehow, change your web content development strategy little by little but there is nothing constant in life. Everything changes, including your business and how you market it. And we are talking about the internet too – nothing changes faster than on the internet. One minute, twitter is the big thing, the next minute, something else is the big thing.

So, hang on to your web content development game plan.

You have to believe that the more content you develop for your business website, the more exposure you are gaining. And most search engines places importance on having links out there coming into your website. You need to develop that slowly. Every day, you pump new content into your website, one fine day, you are going to have enough web content in there to make big search engines like Google think that your website is worth a good ranking.

If you are not good at writing or creating content for your website, hire someone who can. It is an investment that will yield fantastic results in the long run. Every article that you create and post, is a new step in the right direction. Believe in that and move on slowly. One step at a time, one web content at a time.

Author: Rigel Powell

Congratulations! in just a few minutes you will become a college graduate. The four years of hard work and discipline finally paid off because today is your day. I know when you look back at the many late nights studying or the topics that you had to research for term papers that you absolutely abhorred was worth it. Don’t forget there were sacrifices as well, I don’t think you can count on both hands the many parties that you passed up or the summers you spent at an internship while your friends sat in the sun by the beach.

Today you make your parents proud because today you have proved to the world that you are entitled to success. You hear your name called out and you walk up on stage to receive your diploma it’s one of the proudest days in your life. Every second you can feel the S on your chest get bigger and the red cape get larger. You are officially a college graduate ready for the world and fully prepared to defy gravity. Like the R & B singer R Kelly once sang you believe you can fly.

Fast forward one year later. You walk through the revolving doors of the faceless building quickly being swept up by the lunch hour traffic. Once again disappointed at your job search. You can’t seem to get on your feet and every time you turn on the TV or open a magazine you see and hear about the job market getting smaller and smaller. What happened your life wasn’t supposed to be this way. What happened was the same thing that is happening to countless other new college graduates. They are leaving school to find out they have been learning old out dated principles that don’t apply to the current job market but even worse the job market doesn’t even exist. The only thing they do have is a mountain of debt created from consumer expense and college loans. Naturally you feel bitter frustrated and even a little depressed. You graduated from college your entitled to more right… WRONG

Sorry to say that the only thing your entitled to is a opportunity to try something different that will present a different outcome. For college students especially those who are seeking careers in business their is unlimited potential for success as a internet marketer. first and foremost their is no recession on the internet, the internet is a constantly growing and changing algorithm that corporations in the fortune 500 listing to mom & pop brick and mortar business need someone to successfully promote, brand, and attract high quality customers to their business. The only possible way a internet marketing professional will be considered non valuable is unless the internet disappears.

The major appeal to becoming a internet marketing professional is the ability to make a substantial residual income while your learning. Unlike major colleges and universities in America you don’t have to graduate before you have the chance to sell yourself. The college of internet marketing teaches you to define your self value so the business opportunity comes to you and you can state the terms. The curriculum is all online so you can work around whatever personal schedule that you currently have and the cost to begin this business education is far less then it would be to get your degree in any major college or university. Apply the same discipline and study habits to this education like you woud for your undergrad or graduate level courses and success is inevitable

More of the Author’s articles can be found here: http://ezinearticles.com/?expert=Rigel_Powell

AUTHOR: Marsha Maung

If not for the internet, many of us would never have made it as writers. Some of us would probably be stuck in a boring job in a kitchen or driving trucks from state to state or teaching in a kindergarten. Whilst there is nothing wrong with those professions, it’s wrong when deep inside, there’s a dire need to write and share what we know or a story with everyone else through the written word. Writing is like an itch. It needs to be scratched.

With the internet, writers get the chance to test-drive their skills, practice and get advice, promote ourselves, express our feelings and also start a business. Many writers can’t imagine what life would be like without the internet.

Of course, there are many other ways to promote oneself without the internet but let’s face it, it would be far less effective. And of course, photographers get quite a bit of help from the internet as with many other types of businesses.

But because the internet is a world where the written word is the leading reason why people can find you online, suffice to say that writers have the upper hand. If you could write a decent piece of work, you can use it to promote yourself via various methods. Almost everything is reliant on the written word.

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Editor’s Note: Generally speaking, I hate all types of ad-filled articles with links everywhere but I made an exception for this one. Because? The information is useful. So there. One exception. Click on links at your own risk. I did not check all of them - Marsha Maung

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Tips and recommendations for successful of any Blogging

Blogging has become very popular lately. People use them as journals, diaries, and/or sales pages…

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There are 2 kinds of blogs. One kind is hosted on your own server/hosting account and is created by installing a script and then customizing the template and then adding your own content.

The 2nd type of blog is hosted by a service and all you have to do is sign up for a free account and start adding content.

If you have a budget that is very small or zero, and you are looking for a way to start making money on the internet, blogging is a great way to get started. You can make money with a free blog by adding Google Adsense, and promoting affiliate products.

The following are 10 online safest techniques, suggestions and tips for Blogging

1. first think of your goals and your resources.

2. Go to http://blogger.com and open an account. It’s free…

3. Once your account is open, create a new blog using your chosen key phrase as you Blogger sub-domain. Select a template to use.

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You’ve got your content presented and ready for the market, and you’re marketing diligently. How do you know your content is being effective? That is the golden question, and one that’s very difficult to answer, simply because information marketing hits so many different places. Unless you ask your customers directly (which isn’t always practical), it’s hard to know how many times they were exposed to your content and from what directions. Your customers may not even know themselves.

So how can you tell if any one kind of content you’re using is as effective as it could be? The following tips may help:

Make a simple marketing chart

Your information content is meant to steer the market to buy what you’re providing. If you’ve communicated effectively, then purchases will happen. A simple chart with three columns can give you the general idea of whether or not you’re going in the right direction.

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