We all know that without the help of search engines, the chance of your new business blog or website having incredible, eye-popping traffic is close to nothing. So, if you want people to find your blog or new fabulous website, you’ll need to do something about it and the thing that you have to do is to pump it with some content. By saying content, what I am saying is that you need to put into your website or blog, some really kick-ass articles written by, either yourself or someone you hired.
Blog vs. Website
I remember someone asking me this question… ‘Is it better to have a website or a blog?’ and my answer it depends. That’s because with a business blog with good content written for it, you’ll have the slight edge over someone with a website. A business blog is interactive…it allows for people to pump their own words into the comments section….and interactivity is what the Internet is big on these days.
With a website, you’ll have all your portfolio and stuff in it and people just browse through it. If there’s no need for interactivity or feedback, a website is usually quite enough to get by.
Blogs are more interactive
But if you have a business blog, what happens is that people get the chance to speak up and say something about the topic that you’ve just posted. This makes them excited about your business blog and the chance of them coming back is good. As the Internet continues to grow, many people find themselves LIBERATED in a sense that they can now post their thoughts freely on the Internet for all to see and no one can actually make them say or write otherwise. Isn’t it exciting? Just for the record, my father just discovered the joy of having his own blog and posting comments in other blogs as well. “Why didn’t they invent such a thing like this before?” he laments, scratching his head and furiously tapping the keys to his keyboard.
It’s true….why didn’t anyone invent this kind of thing before? But it’s a good thing that we all have the chance to build our own blog these days. Suffice to say, a business blog is very different from a personal one. You’d have to take great care in the things that you chose to write about on your business blog, you see. One wrong thing and it’s bye bye customer.
Promote your business blog and bring in the bread
And with a business blog, you’d usually have to work a lot harder at promoting it. Granted, a business blog just isn’t as….you know, cool or fun as a personal one. But if you work hard at promoting your business blog to search engines and other bloggers, you might end up surprising yourself by a good Google ranking at the end of the day.
If Google thinks your business blog is cool, it usually brings in the bread.
The blog business is for real, I assure you. Listen, I reside in Malaysia and after years, no, more like decades of suffering in silence under a manipulative government, the Internet and access to blogs changed the way people think, hence, Malaysians started realizing that they have a voice through the Internet and they can say whatever they want through their own personal blogs.
And one fine day, the blogsphere became Malaysian’s platform or stage – and it changed the Government.
If it can change a whole country, it can change your business.
Listen, if you’re looking for ways to expand your wings, widen your coverage, strengthen your branding, building your own business blog is definitely the way to go. I am pretty sure most of you would have known how important it is to let your readers, your potential customers interact with you…now, this is something you can do with a business blog.
Furthermore, through the business blog, what you can do is to hire a blog content writer (or a bunch of them if you can afford that) to pump your business blog up for a bit and then start promoting the business blog to every single living thing that crosses your path. I am serious.
The blogging world have changed the world and if you run a business and still scratching your head over all this ‘blogging’ thing, you’d better get someone to come in and help you build a simple yet credible blog where fans of your products or services can come in for updates.
Don’t be left behind, start your blog and pump content into it now!
In order to succeed, business owners realize that they have to promote their business. Often times, they need to find creative ways to accomplish this. One way that is being used more and more is blogging. It is a wonderful way to get the word out about your business without spending thousands of dollars on advertising. One of the first things that you should do before you start to blog is determine who is going to be your target audience.
The next thing to remember is that there are certain guidelines that you should follow to be sure you target the audience that your business needs.
Be as clear as possible
What you include in your blog is critical to your business. Be as clear and concise as possible. Do not clutter it with useless facts or blurbs; it will only take away form the subject. You want your readers to focus on the products and services that you provide, not on anything else. (more…)