Content Magician, Freelance web content writers

Archive for the ‘Blog Content Writing’ Category

It still continues to stun me every time someone asks me, “Is there such a thing? Freelance blog content writer? A freelance what….web content writer? Is there a NEED for it?”

I give up.

To say that I am a veteran freelance blog content writer, I probably am not. I can point you to some of the biggest online movers and shakers in terms of online content production or blog content development. But I HAVE been writing freelance for more than a decade….PROFESSIONALLY….which means for more than TEN YEARS, I’ve been continuously paid to produce web content, write blog content and advertising copy for people.

And when people ask me something like ‘Is there a NEED for it?’, I can’t help but feel a little insulted.

On a website, navigation is something I would rate as NUMERO UNO. If your website is not easy to navigate, WELL….good luck to you! I mean, it’s the truth. The second would be content. At the very least, I am pretty honest with you and I am trying to shove a sales talk down your throat. Navigation of a website is more important than the web content or blog content because…who do you think would have the patience of clicking through from one page to another just to find the web content or blog post that they want to read?

I guess, as a freelance blog content writer, I am a pretty lucky gal. I’ve never had to struggle through a difficult conversation trying to explain the whole search engine optimization, internet marketing or online promotion methodology to them. They know how it works – and they set me to it. End of story. With that said, I am also lucky that my blog content writing clients are willing to pay for quality.

They know that if they pay peanuts, they get monkeys. There are a lot of monkeys out there, unfortunately.

Anyway, I would describe the content on your website as the meat attached to the skeleton. Your website would be nothing without it, hence, if you’re not a writer yourself, it makes sense for you to hire a web content writer (ahem, like me), who can do the job quickly, efficiently, independently and affordably.

Hiring a blog content writer for your blog posts, some say, if like lying. Oh, I was so hurt at one time when someone else ‘flamed’ me for ghost blogging for my clients. “It’s like a lie. You’re a liar. A bullshitter”. Not exactly. You see, when someone hires me as their blog content writer, what I do is that I do the research on my part. If it’s an industry that I am not familiar with, then I would have to put a lot of hours to find out what makes the readers tick. It’s not as simple as picking up a pen and just sucking it up to the corporate leaders or the company’s CEO.

If that was the case, my life as a web content writer would have been much easier, trust me. The role of a ghost blogger like me is very important for the company’s image. If I do a good job, I attract regular visitors, help with the branding process, and help the company collect data and feedback from the blog or website visitors. If a blog content writer (I am not saying me! LOL) does a bad job, the website or blog owner suffers. And the writer gets off Scot-free.

Anyway, my point is that you need to hire a web content writer who knows how to write and make sense, and then make the message stick in the minds of the readers….ideally, forever, but in reality, for a long time. Even if someone was just stumble onto your website or blog without really intending to and likes the content that you have placed there, you’ve created an impression. If this person REALLY likes the blog content on your website, then he or she would come back for more later on.

Makes sense, I am sure.

And there’s one other thing about hiring a blog content writer that you should always remember. That search engines love content…the fresher, the more links it contains and the more people linking to you equals a good website or blog. So, remind your web content writer to do just that lest he/she gets carried away with writing non-seo optimized content for your website.

The most important page that your blog content writer should focus on is the main/home/index page of your website. or in the case of your blog, the first page that the search engine pulls out when it crawls into your url. I’ll leave the whole ‘linking’ hullabaloo for another time because it’s not something that your blog content writer can control too much. Linking is more your job, as a website or owner or your webmaster. It’s something you and your webmaster should sit down together (or online) to discuss on an extensive basis.

If you keep writing the same topic on your website and producing content after content, article after article….it’s a perceivable fact that one fine day, you will run out of topics to base your web content on. Although the world is consistently evolving and we can always find fresh topics to put into our website content, if you’re churning out the articles day by day, one fine day, you’ll get this feeling…that you’re standing nose-to-nose with a wall.

So, a friend of mine have asked me this some time back: Do we have to write the same kind of content based on the same topic and industry everyday? If gets boring for the web content writer and a bored writer can’t, obviously, do very well at impressing the readers. Hence, it is my personal opinion that it’s perfectly fine to move out of the typical to the atypical once in a while.

For instance, if your blog or website is about handkerchief and scarves, I can’t imagine how many different type of web content you can think of to write about in your website or blog on a long term! Perhaps it would be wiser for the web content writer to move out of the tight corner and write on a broader topic, for instance, embracing the related and sub-related industries like shoes, fashion, celebrities, polls, handbags, etc.

The purpose of moving out of the strict generalization of your blog content or web content, you’re tapping into other markets as well and not narrowing yourself down unnecessarily for all the wrong reasons. Hence, if you feel that you’re bored of writing the same web content over and over…and over and over again, then move out of the topic a little bit. Some writers move out of their own genres and reveal a little about their lives once in a while….the effect? Instead of pushing people away, it had a positive impact, instead.

People started liking the blog or website more because of the tiny wee bit of diversification on web content done. As long as you don’t move too far off the radar, I’m pretty sure, the readers will love you more for the broadening the tight ridge.

Love,

Marsha M

Freelance writer, mother and occasional singer

href=”http://www.social-bookmark-script.com/” target=”_blank”>Social Bookmarks

There will come a time, you’re marketing yourself on the internet, when you will need, desperately so, to find a credible and professiona writer for blog to help you with your business blog…for one very simple reason. As an online business owner, the services of a cheap and affordable freelance blog ghost writer will come in handy because it frees up your time for other things…for one thing, you can use the extra time to focus on bringing in business by keeping your business blog alive.

Throw a stone into the web of websites out there and chances are, you will find tens of thousands of writer for blog that you can consider hiring. It’s a simple, low start-up capital business, hence, anyone who can string a bunch of words together can get their legs through the door. That’s good news for you because you, as an online business owner, you’re pretty much spoilt for choice! The problem starts when you have trouble trying to find a good business blog writer who has time management skills and is willing to dig deeper into your business. The research part of the business makes significant difference between the business blog writer’s job is to help KEEP YOUR CLIENTS AND READERS. The writer for blog needs to keep in mind that the main purpose of you hiring him/her is to help keep the readers from running off into oblivion and never coming back!

Just trust me on this one – it’s easier said than done.

The role of a freelance blog ghost writer is not merely to put together a couple of words and make it read OK. it needs to read GOOD, INCREDIBLE and MAKE A SALE! I try very hard to impress this into the minds of my clients whenever they tell me that they want the articles to be ‘SEO’. Yes, SEO is one thing but is it good enough to bring more people into your business blog? At the end of the day, the bottom line is always MONEY….which means SALE. Without interesting, innovative writing style, personality-driven, informative articles to read in your blog, you might as well have thrown money into the drain.

Remember, when you hire a business blog writer, the writer needs to be able to think and act like your end-consumer. He/she needs to write stuff in your business blog that impresses the socks off of your readers….without which, you’re wasting all your effort.

***Pamela Lawson***

href=”http://www.social-bookmark-script.com/” target=”_blank”>Social Bookmarks

Social bookmarking is a big thing now and we should make every effort to wobble our way into this whole social bookmarking thing - especially when we’re a bunch of word weirdos, right? We’ve got all the content in the world so, why aren’t people coming back for more.

You see, there’s this really huge problem with writing. And the problem is called ‘writing well’ or ‘writing something worth reading’.

I see an incredibly half-hearted efforts out there that makes no attempt whatsoever at trying to inform, impress, entertain, educate or tickle the readers.

When we write the content for our blogs, we should imagine our readers and audience sitting right there in front of us…waiting to be entertained. It’s only when we make an effort to write good blog content and update the blog with writing worth reading and coming back for will we see an increase in traffic, better branding, increased sales and blog popularity.

It’s time to change the 5-minute blog posting thing unless it’s a personal site. If you’re in it for the business, it’s time to buy the thinking cap, put it on before you start writing for your blog.

Write well enough, my advice is, to get your blog or blog content bookmarked by others or emailed to others.