Content Magician, Freelance web content writers

Archive for the ‘Article Writing’ Category

Web copywriting is carried out keeping in mind two audiences: search engines (which can index your site and pull up your page rankings), and prospective human visitors (who can buy your products). Sometimes the right density and positioning of keywords is enough to make search engines happy, and get you near the top of search results.

But when people visit your site, they read your content and if they find every paragraph a medium to stuff keywords, it spoils your impression, definitely a bad idea. You need to get a copy that can please both digital as well as human readers.

There is no point in getting high traffic when your visitors abandon your page before you can get them to click on a link, read more, or make a purchase. Although you have “cheated” your way into the search results, you just lost any chance of getting bookmarked, or recommended to another user, or getting visited again by the same user.

On the other extreme, you could get content writing services that churn out good copy–lively prose, no bluffing, no padding, just informative and persuasive copywriting–but if the keywords are not strategically placed and repeated when they count, you won’t be making search engine spiders happy.

Your site might read well but is just not spider-index-friendly. But then, with word-of-mouth recommendations, your site has a source of traffic not directly related to search engine results. The problem is your site might be reachable by any online search using keywords.

Now you know that man cannot live on search engine optimization alone. You need good copy. So you either get people who are good in SEO copywriting, or you can learn it and do it yourself. (more…)

By Franck Silvestre

If you wrote and submitted more than ten articles, then you have what it takes to write a short ebook on your topic and offer it to your list. All you need to do is to download the free open office suite and write in their word processor tool called writer.

With open office, you can create your own pdf for free.

Then, you need to quickly create an outline for your articles and this shouldn’t take you more than thirty minutes. It’s good to work with a timer to boost your productivity and avoid procrastination.

Here is how to do it step by step. Do not over complicate the process. (more…)

I started my writing career on freelance with sites like www.getafreelancer.com. If eBay was the site people went to for cheap stuff, then www.getafreelancer.com is the site people went to for cheap services. That’s how started my career as a freelance writer….producing really cheap writing materials. There was one time I wrote 100-word articles for about less than $1 a pop! No seriously. But the competition on the freelance writing world is tough…being that there are a lot of adequate writers in this world with a little bit of talent, who can whip out a decent article with a decent number of words, laced with keywords (splattered is more the word) in this world. Particularly countries like India where there are, admittedly, more talents than others….really cheap ones.

I’ve long abandoned my account with Getafreelancer because I started to have a client base and I focused more on quality these days. But I got curious, one day, and I went back in and took a look at the kind of projects that were being posted in there. And once again, I was sucked into a black hole….a vortex of cheap writing. It’s a wet market of cheap services….still. You can see it from the way people are focused on speed and cost.

For example;

“I need 50 articles with 500 words with keywords. More work to come. If good, will assign more projects regularly. Budget is $1 each article”

Article by: Marsha Maung

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If you think it’s easy to get a visitor to search for your website, find it, read it (meticulously) and bookmark it, well - you’re deluded. The majority of web hits these days (they don’t call it visits anymore) occur through search engine crawlers - leaving alone the ones that are referred from somewhere else (usually costs money) or if your friends and family trying their best to promote you through chain mail. The question is - how do you get the attention of the search engines?

Of the several methods purported to work well in garnering web crawler attention, putting up small, snappy articles crafted specifically for the search engines using Search Engine Optimization (SEO) techniques is the most cost-effective and intuitively simple way to do so. Needless to say, your website must convey the impression to the reader that they are actually getting something they need or enjoy out of their time visiting you (an important principle for first dates too)!

SEO “crawlers” can be a website’s best friend, or worst enemy. If your business site contains irrelevant content or hard to digest information, then no matter how well you have optimized your key words for the search engines, your page ranking will drop faster than it rises. After all, its humans who read it, not machines. SEO must go had in hand with good, well-structured content. If you do not write well it is essential that you learn to do so or hire someone to write for you. When the crawler comes across the keywords in the content, and brings up your site, the content on that particular page must be related to the keywords you have filled it with. (more…)

by Marsha Maung

Look a writer in the eye and ask them if they have ever succeeded in coming up with the perfect piece of writing first off without needing to revise or edit the article…and watch them cringe! Now, if you know an AUTHOR who is established and ask them how much they appreciate their proofreader and editor and watch them gush! That’s how tedious it is to write a nice piece of article or book and how repetitive the chore can become. I sometimes regard writing with a little bit of distaste.

Oh, hang on a minute. Technically, I don’t REALLY hate writing all that much. I still believe I was born to write….because I don’t remember when it was I started writing stuff….on used receipts, on toilet papers, on the table, on artblocks, on those small tiny notebooks. I think my ‘stories’ were amusing to my parents…which probably explains why they found my blocks of scribblings on the back of the refrigerator ‘forgiveable’. BUT here’s the thing, what I hate is not the ‘writing’ itself because I sit down and bang on the keyboard as words, ideas and the story unwinds inside my head and heart. I just keep banging on the keys until either one of my kids scream or when the idea-train stops chugging. That’s the easy part.

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It has long been a contention that the longer the article, the heavier the content, the more important it is to search engines. But if you dig into the dirt like we do here, you’ll be surprised with the kind of things we find….under the carpet. Many copywriters out there would cut your throat by saying that you need at least 1200 words in an article in order to make it work with the search engines. They tell you that because they want your money. Hey, freelance web content writers have to eat too…and can’t say I blame them.

Longer is not always better for article marketing
But the truth is that your web content does not have to be long. Web content writers like us are often very particular about keyword density. Keyword density is important because this is how many times preferred keywords appear in the article. You do this by taking the number of times the keyword appeared in the article, divide it over the total number of words in the article and then multiply it by a hundred. This way, you’ll get a percentage. There’s no definite answer to what percentage is perfect for search engine marketing! That’s the trouble but through a lot of people’s testing and experimenting, the article marketing community, in general, have come to the conclusion that 5% density is OK but we should not attempt to except the 8% density mark. (more…)