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No SEO without standard
Sunday, June 22nd, 2008One of the biggest movers and shakers in the SEO world is Ron Jones who is a resident blogger (perhaps more) on www.searchenginewatch.com. If you know what you’re worth in the world search engine optimization, then you should put a note down in your journal or diary to catch a bit of what’s inside this guru’s mind.
As we’ve mentioned time and time again, tirelessly yet exhausted, that the standard for SEO must be set. There cannot ever be a pluck and stick method of writing because it corrupts of the article writing standards! Nobody ever wants to buy anything because of an article that doesn’t make sense. But as with anything else on the planet, they moment something works, the moment word gets out, everyone tries to fast-track everything and forgets about the quality of things.
It’s almost like when people figure out there are gems in an area, everyone flocks to it, people talk about it, everyone wants a piece of the pie and nobody slows down to see if the rocks are actually gems. Some would even fabricate tales and try to make top-quality gems out of complete rubbish!
That’s what’s happening to article marketing and the SEO marketing world.
Some of the articles that people are writing in the name of ‘traffic’ is completely rubbish! It makes us here, at www.contentmagician.com, ashamed to be associated with the activity that we used to be so proud of, article marketing.
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VALUABLE INSIGHT BY RON JONES from SEARCHENGINEWATCH
In our last two installments, I raised the question whether we should concern ourselves with, focus on, or even want SEO standards. I received many responses in the form of feedback, e-mails and thoughts posted on Sphinn. Here’s what I heard:
The Response
Overall, people were positive about standards. Most people agree that there should be some standards in place for various reasons. One important reason was brought out by Terry Van Horne, founder of SEOPros.org, when he stated, “Standards would be one way to get over the ‘credibility’ hump.”
Another reader echoed similar sentiments, effectively saying that without a standards, without a reference, it’s difficult to sell the service to skeptical people, and it’s nearly impossible to convince them that what they’ve heard from their buddy, who read some article, isn’t necessarily “best practices.”
The piranhas are waiting – Article Marketing Tactics
Monday, April 28th, 2008by Marsha Maung
There’s this one client of mine whom I’ve been working for for a very long time….the first couple of months, we tediously worked on article marketing, among other search engine marketing activities, till one fine day, we discovered that we managed to get the website up to the first page in google. We were ecstatic about it and slowed down activities for a bit…to a less frantic pace, that is. Then one fine day, about three to four weeks down the road, he emailed me with CAPITAL LETTERS asking me what happened to his first page ranking and what was it that I do?
Befuddled, I went online and checked and…found out that his biggest competitor in the business had taken over the No.1 spot in Google and that his ranking was demoted to a page 2. I can tell you that he was a mad unhappy man and demanded to get his ranking up….like I was the main man in Google. Yikes! Anyway, I spent a great many days trying to explain to him that article marketing and search engine promotion is like a never ending game. That when you stop or slow down the work, the articles, the updates and the promotion, your rankings will most likely suffer a drop.
Why?, he asked. (more…)
How Does Article Marketing Work For My Business
Wednesday, April 2nd, 2008Note: For those of you who are new to article marketing and online promotion, perhaps this would help you understand the way article marketing works. Cheers, Marsha
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by Akintayo Binuyo
Article Marketing is a method of marketing where you write short articles and share them with the online community. It allows you to show your expertise is a field, allowing you to be perceived as an expert.
In order for your article marketing efforts to be successful, you cannot blatant self promote in the article you write. It has to have benefit to your readers. They must be able to gain useful information about the article you are writing. This is what keeps them interested in reading your article. (more…)
How to effectively make use of your freelance writer
Wednesday, March 26th, 2008
Many people have come to me voicing their problems about using freelance writers and then they curiously ask me, “How in hell do you survive? I don’t think I can trust another freelance writer again – not in the very near future, anyway”. How do freelance writers survive? Gosh….I’ve never asked me the same question. I guess freelance writers like me just roll with the punches, I guess. But what I think this fellow was trying to get at was this – how to work with your freelance writer in such a way that thing get done fast, does not cost a whole truckload of money and does not zap your patience like hyperactive kids.
OK, then let me start answering this question by saying that I’ve got huge problems as a freelance writer. Being a copywriter or writer is not easy….not being a good one, anyway because here’s what a good freelance copywriter needs to do. Say, Mr. A who owns a boutique comes over to me and say, “Hey, you! You’re a freelance writer. Now, I’ll give you XXX amount of dollars and you write my copy for me in two days”.
What does a freelance writer do
If I take the project on, what I have to do is this….I have to sit down, surf the web, read materials and download stuff so that I understand the industry. I am in the freelance writing industry, not the fashion industry and if he wants me to write something powerful and believable for him, I’ve got to, first, UNDERSTAND his industry, his market, his products and find something to yap about. Whilst being a good yapper often makes a good copywriter, that’s not all there is to it. OK, so boutique was a very general type of business….now, how about fixing computers or maybe road building? I know absolutely nothing about these stuff and if given the task, I would have to dig far and deep into the industry even before I can start writing something for the client.
Continue Reading (outside of ContentMagician in a new window)
Article Marketing Secrets - How To Write An Ebook Every Single Week With Your Articles?
Thursday, February 28th, 2008By Franck Silvestre
If you wrote and submitted more than ten articles, then you have what it takes to write a short ebook on your topic and offer it to your list. All you need to do is to download the free open office suite and write in their word processor tool called writer.
With open office, you can create your own pdf for free.
Then, you need to quickly create an outline for your articles and this shouldn’t take you more than thirty minutes. It’s good to work with a timer to boost your productivity and avoid procrastination.
Here is how to do it step by step. Do not over complicate the process. (more…)
How To Double Or Triple Your Business Profitability Writing Simple 400 Words Articles
Tuesday, February 26th, 2008Article marketing is without a doubt one of the most effective ways to advertise on the Internet. If you don’t know what is article marketing, you really want to get started today because of the numerous advantages of this traffic generation method.
Why is writing articles so critical for your online business? Why is it important that people read your articles even before they see your products?
1. The first concept you are going to discover is that content is king on the Internet. The more articles you can write, the more money you will make. It’s a simple formula. I will go even further and say that you should put an important part of your advertising budget into content instead of simple ads.
Why? Because your content will be “sticky” on the Internet for years to come while your ads are only short lived.
2. Another important aspect of article marketing to consider is that your website will get better search engines. How is this possible? (more…)
Impressive or confusing – using bombastic language in your web content
Sunday, January 13th, 2008“You don’t need to be really good in English or a linguistic expert. You just have to be grammatically adept in putting thoughts into words very quickly and efficiently”, she says about writing articles for the Internet. Which is true. We’ve noticed how turned off how people can get when they use too many ‘impressive’ words in their articles – not everyone’s as good in English as you think. And if you use too many impressive words and challenge the readers’ vocabulary, they will NOT be impressed and instead become either confused or pissed off!
Use bombastic language only when you know the readers have the time and are willing to spend the time reading on the Internet. Web surfers are rarely patient with finding what they want. (more…)
The Best Way to Drive Traffic to Your Site
Monday, December 24th, 2007Like this? Digg this!
You’ve probably heard by now that article marketing can help you build links back to your site. Okay, here’s the skinny - Article marketing just plain, flat-out works if you’re looking to drive traffic to your site. This is so as Article marketing is still one of the best ways to drive web traffic to your site.
Most importantly, article marketing is still one of the best ways to drive web traffic to your sites in the viral manner as more and more publishers publish your articles on their sites. Since the concept of ‘Article writing is the best way to promote your website’ became the vogue recently most people think that it is enough to dash off a couple of words and then mass submit these articles to the slew of Article Directories that has recently sprung up all over the place.
Research and construct a list of all the free article directories you can find so that you can simply submit your articles to the sites on your list when you’ve finished writing. Optimize the Text Naturally: You want your article to pop to the top of a list when someone searches for it - and in search engines. While article marketing is a function of many factors that may not lend itself to an exact computation of benefits in monetary terms, we cannot run away from the fact that when it comes to profitability of any online business, we have to think in terms of dollars and cents. (more…)
Does FREE Really Mean FREE
Thursday, December 13th, 2007Like this? Digg this!
When a business mentor suggested to me that I write and submit some articles to Ezines and another competitor for content purposes only, I thought he was nuts. Struggling to make money as a writer, the thought of giving away my valuable services for nothing was incredible. To be honest, at this point, I was thinking of getting a new mentor. What I did not understand was that this so called FREE content was really an advertisement of my ability to produce content and a marketing tool to use for clients.
Over the past few months since I have been seriously marketing articles to content buyers whether it is online or in print, I have found that many of the clients come from referrals of the so called FREE articles I have produced. I am not necessarily an expert in article marketing, but it has been proven to me that this form of marketing my services has worked tri-fold. (more…)