Powerful Copywriting Tips - Long Copy Verses Short Copy - Which is Best?
Knowing the right time to use long copy or short copy will prove to be very useful if you’re looking to get the best response with your copywriting. Many people who write copy make the big mistake of using the wrong length of copy with their offers and end up getting a poor conversion rate. When you understand the best situations for long copy and short copy then you’ll effectively know when to use them.
So I encourage you to read this entire article because I’m going to reveal some special copywriting tips to help you sky rocket your response. Starting with…
1. The Advantages and Pitfalls of Long Copy
Being able to write long copy will be a skill that you’ll want to possess. Because one of the great advantages of writing long copy is with it you can command a higher price for your offer.
The more you educate your reader the more money you can demand. Also long copy has it’s uses when selling unusual or new items. You must go into detail about things your reader wouldn’t know about…
But you might ask yourself, “Who is going to read all that copy?” The answer is the people who are most likely to respond! Real prospects are hungry for information and the more you give the more likely they are to respond. But using long copy in the wrong situation can prove to be fatal to your conversion rate. There are specific mediums and marketplaces where your reader’s attention span is very short. And using long copy might bore them to death!
You can’t be boring with your marketing and copywriting. That’s another thing you should know about long copy. If you can’t keep your reader interested all the way to the bottom then your long copy will fail. Unless you’re a master at grabbing and hooking attention throughout your copy, you should stick with short copy when faced with those type of situations. Which brings us to the next powerful copywriting tip…
2. The Advantages and Pitfalls of Short Copy
The advantage with using short copy is it’s quite easy to write and it’s less imposing to your reader. Let’s face it. The majority of society cringes when they see that they have to read a lot. So when you use short copy it’s less intimidating and your reader is more at ease with reading it.
Also short copy is useful when it comes to selling an offer that’s on the low price side. Unless it’s an unusual item, a new item or you lack credibility, then you don’t have to overly inform your reader for an offer that’s pretty cheap.
Now the pitfall of using short copy is similar to long copy. Using it in the wrong medium or marketplaces will prove to leave you with a poor conversion rate. So in the end proper research must be done. You have to find out whether long copy or short copy will work best with your offer. If you do the necessary research, you should get it right most of the time.
In conclusion…
I encourage you can take these powerful copywriting tips and use them immediately towards your success! Don’t hesitate to implement what you learn right away!
About The Author
If you’d like to discover more profitable copywriting tips and how you can turn any idea into major profits then I encourage you to check out my blog here copywriting blog. Also if you’re looking to build a highly profitable online business, where you can bypass all the struggles of trial and error, and watch money steadily flow into your bank account, then I encourage you to check my services (initial consultation is FREE!) available here Profit-Pulling Copy.
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