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Archive for September, 2009

Why Do I Twitter?

Sunday, September 6th, 2009

Why do I Twitter?

Well, there are a number of reasons, but let’s take a look at a hard core business marketing reason.

Paraphrasing an oft-used line from the political realm, “It’s all about the blog, stupid.”

Let me digress … I provide media replication and related multimedia services. I have been to several networking events of late and in discussions with others have asked, “So, have you been delving into Social Media any?” The answer has usually been something like, “Yeah, I have a Facebook and LinkedIn. I do keep up with Facebook,and less so with LinkedIn, etc.”

I then ask, “Are you Twittering?”  The answer has been pretty much along the lines of, “Whew, I wouldn’t be able to keep up with that!”

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Spring Cleaning Your Blog

Wednesday, September 2nd, 2009

Many of you out there, like me, have been blogging for ages. Even before blogs or vlogs were introduced, when twitter was considered a distraction for businesses instead of a useful marketing tool, when email was the only way of communicating with a list of customers….we were there FIRST!

We old-timers (I hate that word!) fall into two categories, you would have:-

  1. jumped from one blog to another over that period of time
  2. stuck to one blog all this time because you don’t want to lose your fan-base

If you’re the kind who is from category A, then you’re probably safe because most of the stuff that you have in there on your blog (mostly on the front page and sidebar) are pretty updated. The most recent entries are displayed, and the side-bar reveals a myriad of things that are relevant to your current audience.

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