Content Magician, Freelance web content writers

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June 15th, 2009

Linking To Others, Why? Why Not?

Some people are just really sticky about posting links to other sites just because it’s a requirement when you use their articles, videos or images on their blogs or websites. They’re thinking, ‘Why should I? Who’s to know? Why should I share the traffic with this guy….he can do his own marketing, can’t he? I’ve worked hard for my readers!’

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Be nice.

That’s one of the unwritten rules about internet marketing and one of the nicest thing a publisher can do is to provide a link back – you earn extra brownie points for pointing to a link without it being a requirement but a favor. There are many benefits!

One, readers love you for it if they find it useful or entertaining. In the online world, it’s about developing a love for someone who leads you to stuff….maybe bigger things and more entertaining materials. They’ll love you for it, so play nice and you’ll win the hearts over.

Two, Google loves it, most major search engines loves it. Enough said?

Three, it works both ways. If the owner of the said blog/website finds out that you’ve linked to him/her without even asking for credit or a linkback, you get a new friend!

The trouble with some website/blog owners is that they’re so insecure about their own standing in cyberworld that they’re afraid of helping others with a simple link (in a new window if you so wish).

That’s sooooo not it.

The friendlier, nicer, and kinder you are, the more you stand out. Being nasty helps some bloggers but if you’re a business owner, I’m not sure if you want to head down in that direction.

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