Content Magician, Freelance web content writers

Converting Website Visitors Into Customers

Whenever someone writes up a content for their web page, they’re thinking, ALWAYS, about how many people are going to be seeing this thing. How many people are going to be READING the article….but how many, do you think, will think along the lines of ‘how many people will actually ACT and positively react to this article?’

It’s startling that even some really experienced internet marketers and freelance writers don’t look at the way people react to their online articles. All care and concerned is focused on keyword, keyword and keyword. And then it’s all about where is it on Google every month, every week and they hawk over the google pagerank…and THEN the site visits every day thinking again and again…how many people are reading this.

What we should be thinking about when we write up a web content is to think about the quality discussion, engagement and conversion (into fans or sale) because of that article. Isn’t THAT the ultimate deal in the first place…that your web content is converting your site visitors into customers? It’s really befuddling.

What some people do to convert their website visitors into customers is to put into a call to action. But this, at the end of the day relies on how credible people think you are based on your web content and how much you’ve written in that article to break past the resistance and skepticism to purchase from your website. A website does not have to have a million website visitors or ten thousand people who read the web content in order to make it big. Let’s face it, a small website can make tons more money than a high traffic website if the web traffic is good. It depends, as said, on the conversion rate, how you’ve established the connection with the website visitor with your web content and also how much effort you’ve put into the web content to convince them that you’re worth your salt.

If you’re using Google’s Analytics, you’ll see something called conversion. Not a lot of people look at that – instead they’ll head straight for the hit count or the number of page views. I would like many other website owners to realize that it means nothing in the dollar sense when no one’s believing a word you say nor are they talked into purchasing something from you….if you have something to offer, that is…which I am assuming you do if you’re reading this article till this particular sentence.

The next time you log into your web stats, take a look, also, at how long these people are staying on your pages. How many pages do they go through and what’s your web content’s conversion rate..