So, Is It Going To Be For The Readers Or The Search Engines
Whenever I sit down to write an article, I face a dilemma. I have to think about writing according to a personality. It’s important for a writer to think about whether it’s going to be a search engine article or an article written for the readers. A writer would have to adopt two completely different writing styles when writing for one or the other.
When you’re writing a search engine article, you have to keep keyword-placement in mind. Where are you going to place all those strategic keywords? What are the related keywords that you’re going to use in it? And most of the time, when you’re writing a search engine article, you forego style, flowery words and fancy sentence formation. Personality-driven style of writing is not required when you are doing internet marketing.
On the other hand, when I write for an audience, a fan-base or a blog-style article, it’s completely different from when I am writing a search engine article. I try to focus on how the readers will absorb the information, perceive my expertise, how easy it would be for them to go through the words, what I am trying to highlight to them, etc.
A search engine article is also shorter than an audience-driven article, hence, sometimes, they make no sense whatsoever. The main purpose of writing the article is….yes, internet marketing. Most internet marketers will tell you that an article written for the purpose of internet marketing should adopt the 5% keyword-density rule….which means that if you are writing an article of about 500-word article, you should have right about 25 or so keywords and related keywords in there! Some people believe in the 3% rule or the 4% rule….well, it’s completely up to you how many keywords you want to place in the article but this is what the experts conclude, so, you might want to take that into consideration.
It’s easier to write an audience-targeted article when compared to writing a search engine article, nevertheless, I always try to kill two birds with one stone. I do this by giving all my articles enough personality to qualify it as an audience-driven article but it is also packed with keywords.
You might want to try that out yourself.
Leave a Reply