Why focus on the content of your website when you can focus on the flashiness of it?
It still continues to stun me every time someone asks me, “Is there such a thing? Freelance blog content writer? A freelance what….web content writer? Is there a NEED for it?”
I give up.
To say that I am a veteran freelance blog content writer, I probably am not. I can point you to some of the biggest online movers and shakers in terms of online content production or blog content development. But I HAVE been writing freelance for more than a decade….PROFESSIONALLY….which means for more than TEN YEARS, I’ve been continuously paid to produce web content, write blog content and advertising copy for people.
And when people ask me something like ‘Is there a NEED for it?’, I can’t help but feel a little insulted.
On a website, navigation is something I would rate as NUMERO UNO. If your website is not easy to navigate, WELL….good luck to you! I mean, it’s the truth. The second would be content. At the very least, I am pretty honest with you and I am trying to shove a sales talk down your throat. Navigation of a website is more important than the web content or blog content because…who do you think would have the patience of clicking through from one page to another just to find the web content or blog post that they want to read?
I guess, as a freelance blog content writer, I am a pretty lucky gal. I’ve never had to struggle through a difficult conversation trying to explain the whole search engine optimization, internet marketing or online promotion methodology to them. They know how it works – and they set me to it. End of story. With that said, I am also lucky that my blog content writing clients are willing to pay for quality.
They know that if they pay peanuts, they get monkeys. There are a lot of monkeys out there, unfortunately.
Anyway, I would describe the content on your website as the meat attached to the skeleton. Your website would be nothing without it, hence, if you’re not a writer yourself, it makes sense for you to hire a web content writer (ahem, like me), who can do the job quickly, efficiently, independently and affordably.
Hiring a blog content writer for your blog posts, some say, if like lying. Oh, I was so hurt at one time when someone else ‘flamed’ me for ghost blogging for my clients. “It’s like a lie. You’re a liar. A bullshitter”. Not exactly. You see, when someone hires me as their blog content writer, what I do is that I do the research on my part. If it’s an industry that I am not familiar with, then I would have to put a lot of hours to find out what makes the readers tick. It’s not as simple as picking up a pen and just sucking it up to the corporate leaders or the company’s CEO.
If that was the case, my life as a web content writer would have been much easier, trust me. The role of a ghost blogger like me is very important for the company’s image. If I do a good job, I attract regular visitors, help with the branding process, and help the company collect data and feedback from the blog or website visitors. If a blog content writer (I am not saying me! LOL) does a bad job, the website or blog owner suffers. And the writer gets off Scot-free.
Anyway, my point is that you need to hire a web content writer who knows how to write and make sense, and then make the message stick in the minds of the readers….ideally, forever, but in reality, for a long time. Even if someone was just stumble onto your website or blog without really intending to and likes the content that you have placed there, you’ve created an impression. If this person REALLY likes the blog content on your website, then he or she would come back for more later on.
Makes sense, I am sure.
And there’s one other thing about hiring a blog content writer that you should always remember. That search engines love content…the fresher, the more links it contains and the more people linking to you equals a good website or blog. So, remind your web content writer to do just that lest he/she gets carried away with writing non-seo optimized content for your website.
The most important page that your blog content writer should focus on is the main/home/index page of your website. or in the case of your blog, the first page that the search engine pulls out when it crawls into your url. I’ll leave the whole ‘linking’ hullabaloo for another time because it’s not something that your blog content writer can control too much. Linking is more your job, as a website or owner or your webmaster. It’s something you and your webmaster should sit down together (or online) to discuss on an extensive basis.
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