Content Magician, Freelance web content writers

Four Types Of Writers

What’s the difference between a business writer, a blog writer, a web content writer and a copywriter?

I don’t blame others if they think that there is only one type of writers in this world….and if one was a writer, he or she should be able to write just about anything under the sun. The reality is that, writers specialize too - and there are many types of areas that a writer can specialize in. Don’t be surprised if you get your nose smacked out of your skull to find out that there are more than twenty types of writers out there in the market. But I’ll start with the basic four…

The stuffy writers - Writers who write business stuff

Business writers basically write…well, business stuff? The assignments that these type of writers takes on usually relate to a business – whether building one, marketing one, promoting one or writing to advertise one. The writer basically deals with the company’s core products or writes materials that helps build internal unity or get more exposure. Powerpoint presentations are really popular with these types of writers because Powerpoint is, let’s admit is, is easy on the eye, don’t need all that many words, is rather hard to summarize BUT….is regularly needed and edited.

The rant and raving type of writer – The Blogger writer

About ten years ago, when I first started out as a freelance writer, this was unheard of. I mean, come on…who could have imagined hiring someone to write your online journal for you? I can’t quite imagine that – well, except when a ghostwriter is hired to write an autobiography. Blog writers are a bunch of writers who are hired to update a blog, a not-so-new revolutionary method of promoting companies’ blogs in the blogosphere.

Companies often hire individual freelance blog writers to maintain the blogs which may also involve a little bit of research on the writer’s part. The writing often directly promotes the products or services of the company in a friendly and fun way. That, in itself, is a talent not all writers have because a really good blog writer knows how to strike the balance between getting personal, informative without being overly pushy with the sales bit.

Fill in the web writers – content writing for websites

Some are confused about the difference between a web content writer and a blogger. Essentially, blog writers and web content writers write for the internet…that much is true and that is also where the similarity ends. Let’s just say that while blog writers have every reason to get a little ‘friendly’ and ‘chummy’ with their writing style, web content writers have (usually) more rules to observe.

The role of web content writers is to write articles relating to the business, products and services for the website of the company. It’s usually becomes a part of the website – in all fairness, there responsibility and style of a web content writer overlaps with a business writer’s, so, there’s no reason why you can’t hire one person to be both.

The sell sell sell writers – Copywriters

People are often much more impressed with copywriters than they are with business writers because the job of a copywriter is to entice the consumers to part with their money. When a copywriter makes it, this person often earns a higher reward than what a business writer would. They get more recognition too. As fabulous as being a copywriter is, their roles are often amplified with tight deadlines and aggressive bosses so….

In short, when one is hired as a copywriter, his or her role is to write in such a fashion that it elicits response! Lots of it!