Content Magician, Freelance web content writers

Is Your Website Sticky Enough?

Many moons and circles of the moon around the earth ago, I came upon this term called ‘stickiness’. When you think sticky, you’re probably thinking about either honey or glue…never would I have imagined someone calling a website sticky. Sticky is annoying and if you have super glue on, I don’t think it’s a good kind of sticky we’re talking about.

So, where was I?

Oh. Yeah, stickiness of a website. Basically, when you read an article or a web content about stickiness, it’s referring to how ‘interesting’, ‘unique’ or ‘interesting’ the website is and are you doing enough to bring your readers back to the website. It also means that are you drawing a loyal crowd of readers to your website.

There are a lot of ways to make your website sticky.

• Creative content that is fast, accurate and don’t beat around the bush
• Interesting news that they can’t anywhere else just as fast
• Cute or funny pictures
• Cool tools that they can use for their website
• Music or cartoons
• Polls and interactive ‘online toys’ that they can play with or participate in
• Regular reply from the webmaster or the writer or the owner of the website that encourages interaction between owner/writer and reader/visitors.

There’s really no point in keeping a website going unless you put some effort to make it sticky. Just imagine this…if you want to promote a website that isn’t sticky, you’ll have to keep promoting the website to people you meet online and offline one million times before you get to see the ten thousand unique visitors that you’re looking for.

But if your website is sticky, then you promote the website one million times and you probably keep right about five hundred thousand of the visitors who come to your website.

Now, isn’t that an interesting fact?

Of course, I’m just pulling the figure out from nowhere but I am sure I am not at all that far off mark. If you search the internet, you’ll probably find some stats that can show you that online marketing and promotion of a website is about stickiness and how well you build connection with your site visitors and then build a bridge of loyalty between you and them so much so that they are willing to come back to your website time and time again…without you having to remind them or beg them to come back for another visit. 

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Marsha Maung is a Malaysian-based freelance writer with two kids. She spends her time ferrying her kids around, watering her plants, writing web content, SEO stuff, ghostwriting books and also indulges in the occasional Facebook-ing. Visit her blog for more dirty details on the life and times of a mother, writer, designer, housekeeper, coffee-maker, poop-wiper, chef…and just about everything else under the sun. 

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