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While there aren’t too many reasons why one should change the content of one’s web content on a home page, especially if it’s listed well with the major search engine, I strongly encourage people to consider giving the web content of the important pages of their website a little bit of a facelift once in a while. Why? Well, here are some reasons.
Changes…the search engine might come back and find new web content
Search engines generally like to see some form of activity on a home page, especially when they come back from time to time to index your web pages. If you let the web content remain stagnant for too long, the search engines might think that you’ve abandoned the webpage or website hence, there will no longer be any changes to it….ultimately, without changes to the web content on your website, the search engines might think it’s either a dying one…or a dead one.
Readers love changes to the web content too
There’s nothing duller than to come back to a website to find the same web content over and over again. Not only is it a lackluster approach to marketing, it’s also the lazy man’s way of selling. If you want to keep your readers, it’s advisable for you to consider changing the web content to your web pages accordingly.
To add something new, inform potential clients and attract new results
If you have a good listing in major search engines, I can understand why you are apprehensive about changing ANYTHING in your website, not to mention the keywords! I know I would be thinking twice, three times no, ten times before I changed a single thing on the homepage of my website if it ranked well for the keyword that I wanted.
But this is the way it is. Sometimes you need to alter the web content a little bit here and there. Or you can take the opportunity to release some news bits or inform or excite your website visitors.
Web content is an extremely powerful marketing tool. Don’t believe a word I said, just ask around amongst the search engine marketing experts yourself!
***Tina Park***
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