Google It
I was sitting in Starbucks chatting with a bunch of designers straight out of design school abaout logos last night. Along the way, we discussed the latest Jimmy Choos, the current economy crisis, rising gas prices, etc. But the amazing thing that tickled me pink was the fact that every time we mentioned something new, we would mention something about ‘googling it’. Do know of any Greek gods? Google it. Do you have pasta recipes? Google it. Do you know how to fix a broken toe nail? Google it.
You get the picture.
It nothing new. We’ve all accepted the fact that ‘google’ is now usable as a verb, as with a noun, not yet an adjective.
In the Internet business and online promotion world, businesses won’t survive for very long if they don’t have a widespread marketing campaign. Well, they don’t have to rank very high for keywords that is highly competed for but at the very least, they should make an effort to work Google for important ‘local’ keywords.
For example, if you can’t get to the top of Google with your content marketing campaign for ‘real estate’, try ‘Canada real estate’. If you can’t get to the top for ‘ladies handbag’, try ‘NY ladies handbag’…even then I think you might need to narrow down the NY bit because I think every single moving human being in NY either have their own website or blog or is somewhat in touch with the search engine marketing business. Google-ing is what they do best.
Well, that my bit today for search engine marketing and article writing.
Oh, I have something to say about writing and all of that stuff, nothing jazzy but I couldn’t quite agree with how some people are actually trying to market their stuff online via article marketing. It really miffed me off. But it’s their style, not mine and I will keep my teeth out of their shoulder.
–Marsha–
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