Content Magician, Freelance web content writers

SEO and the law of averages

If you want to succeed in your online business, the first thing you’d need to understand is this….search engines will bring you tons of traffic ONLY IF you know how to work the game. You can be standing at the front doorstep of a local mall handing out brochures or call cards for weeks and you don’t get the same results or success rate as selling yourself or your online business through the search engines.

I’ve dabbled a little in network marketing before and even though it didn’t work out for me (time concerns), I still believe in their principles and the concepts. People selling through people, networking amongst each other, leveraging on each other, you win I win…you know, all those success talks.

Well, with an online business, it’s pretty much the same thing! Getting the word out and getting to as many people as possible is an important part of SEO and it’s an important part of your online business.

How does the law of averages come in? It doesn’t take a rocket scientist to figure this out so I won’t pretend to be a really good thinker or a genius of any kind. You don’t have to own an online business to know this – in business and in SEO, it’s all about the numbers. In network marketing, they tell you that for every 100 people that you talk to, one would say ‘yes, I would love to explore that idea of yours’.

So, what does this say about online businesses? It means that the more people you reach, the more people you have coming to your website, the higher the chances you will have of someone actually purchasing something from your website.

SEO, although is a very niche industry, is not an exceptionally hard one to understand. Just like all businesses, you need to keep hitting and hitting and hitting till you find one that trusts you and is willing to give you that chance. The only difference between SEO and other types of businesses is this – the rules to selling via the conventional types of business don’t change. It remains the same as long as human beings continue to roam the earth. But the rules pertaining to SEO marketing changes continuously. Therefore, if you’re going to be working hard on your online business, here’s what you’ve got to do.

Find some SEO websites and learn everything that you can from these people. It’s strange but in the SEO world, we’re not all that worried about sharing ‘secrets’. We’re a pretty friendly bunch of people, really. Then hop onto some search engine marketing forums and keep yourself updated.

Make it a point to work the optimization stuff every once in a while and soon, you will see the law of averages will work in your favor.

 Remember, the point is to hit as many people/visitors as you can because the more people who come to your website and exit saying ‘no’, the higher your chances of having one come in and say ‘yes’.