SEO, life on the fast lane – how to fast track exposure
“It was just there last week!” screamed my client over the phone as I held the receiver as far away from me as possible. “Why isn’t the listing there anymore? Why isn’t it on the first two pages? Why has it fallen off the face of the earth? I thought I did the right thing already!”
The thing is that I write some stuff for this client, some search engine promotion related stuff and he’s been pumping his blog and website like mad now. Before that, when he first started his website and blog, he had some SEO guys come in and do some SEO work for him. All was fine and dandy; I have to say the SEO guys did a pretty neat job. But this is more than half a year ago we’re talking about – things change, Google change, criteria change and the website and blog needs to change too.
And SEO is a darn stressful industry – quite like the share market, really. This time, we’re not fighting for money, we’re fighting for ranking with the top SEO tactics we know and hiring of some big time guys to come in to sharpen our websites and blogs for us. And we’re watching and watching and watching….and watching, go to sleep, wake up and watching and watching.
If SEO is as important to you as your breakfast and morning coffee, then here’s what I suggest you do. You should get yourself one of ‘em SEO programs…something along the lines of Web CEO. Web CEO is a program that not only helps you submit your website url and blog urls into MANY MANY MANY search engines and directories, it also helps you identify your competitors and then ways that you can worm your way back into the charts and, perhaps, ‘unintentionally’ topple your competitor’s crown! (In case you’re wondering, that’s not an advertisement, I WISH the Web CEO guys would PAY me for this but they’re not and I’m not holding my breath. This is merely a suggestion).
I know it’s a little, erm…mean….but hey, this is the way SEO works and if you’re game for it, you’ve got to get used to giving the boot and getting the boot once in a while too. Once you get to the top of Google, don’t gloat because if you don’t work on your website, it’ll start falling apart. SEO is not an eternal thing, you know, so, you’ve got to keep changing and chasing down the new trends.
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