by Marsha Maung
There’s this one client of mine whom I’ve been working for for a very long time….the first couple of months, we tediously worked on article marketing, among other search engine marketing activities, till one fine day, we discovered that we managed to get the website up to the first page in google. We were ecstatic about it and slowed down activities for a bit…to a less frantic pace, that is. Then one fine day, about three to four weeks down the road, he emailed me with CAPITAL LETTERS asking me what happened to his first page ranking and what was it that I do?
Befuddled, I went online and checked and…found out that his biggest competitor in the business had taken over the No.1 spot in Google and that his ranking was demoted to a page 2. I can tell you that he was a mad unhappy man and demanded to get his ranking up….like I was the main man in Google. Yikes! Anyway, I spent a great many days trying to explain to him that article marketing and search engine promotion is like a never ending game. That when you stop or slow down the work, the articles, the updates and the promotion, your rankings will most likely suffer a drop.
Why?, he asked. (more…)