by Elizabeth McGee
Writing good sales copy is an art. Unless you’re a professional copy writer it takes a bit of crafting to compose a sales letter that drives huge sales.
That doesn’t mean it can’t be done. The craft of writing sales copy that sells means effectively relating to your visitors, properly selling them on your product’s benefits and creating trust.
Here are 8 secrets on how to write sales copy that’s sure to draw plenty of interest:
1. Use an Attention Grabbing Headline & Sub-Headline
You sales copy must grab attention immediately or you can kiss them goodbye. Web surfers are skimmers so you need to draw them in quickly if you want them to continue reading. Your headline should be in bold fact type with words that create curiosity that persuades them to read further. Follow your headline with a sub-headline that highlights the best benefits of what your product is about. Use color to stimulate the reader’s senses by creating your headline and sub-headlines in different font colors. (more…)