Content Magician, Freelance web content writers
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The piranhas are waiting – Article Marketing Tactics
Monday, April 28th, 2008by Marsha Maung
There’s this one client of mine whom I’ve been working for for a very long time….the first couple of months, we tediously worked on article marketing, among other search engine marketing activities, till one fine day, we discovered that we managed to get the website up to the first page in google. We were ecstatic about it and slowed down activities for a bit…to a less frantic pace, that is. Then one fine day, about three to four weeks down the road, he emailed me with CAPITAL LETTERS asking me what happened to his first page ranking and what was it that I do?
Befuddled, I went online and checked and…found out that his biggest competitor in the business had taken over the No.1 spot in Google and that his ranking was demoted to a page 2. I can tell you that he was a mad unhappy man and demanded to get his ranking up….like I was the main man in Google. Yikes! Anyway, I spent a great many days trying to explain to him that article marketing and search engine promotion is like a never ending game. That when you stop or slow down the work, the articles, the updates and the promotion, your rankings will most likely suffer a drop.
Why?, he asked. (more…)
SEO Advice - Why Google Indexes PDF Files as Images
Thursday, April 17th, 2008In this article we’ll review two PDF file scenarios and how search engines such as Google, Yahoo and MSN index them. If you’re reading this, then you’re most likely concerned about SEO and how your site ranks. Before you reach out to a search engine optimization agency read about a few basic SEO tips to help your site rank better.
Scenario 1: PDF Files and Search Engines:
Put yourself in this situation. You’re a professional with a great idea for your company’s website. You want to reach out to your customer base by posting a PDF on your website. You picked a PDF format because you have control over how the document looks and you enjoy the piece of mind knowing the document is difficult to edit. Before you post the PDF, consider these three search engine optimization questions.
1. Can you highlight the text?
For SEO purposes there are two types of PDF files: files that the text can be highlighted and files that the text cannot be highlighted. If you cannot highlight the text on your PDF, you’re abandoning potentially valuable SEO content because search engines see your PDF as an image file and not a searchable document (please see scenario 2). (more…)
10 Powerful Secrets For Dazzling Sales Copy
Tuesday, April 15th, 2008by Elizabeth McGee
Writing good sales copy is an art. Unless you’re a professional copy writer it takes a bit of crafting to compose a sales letter that drives huge sales.
That doesn’t mean it can’t be done. The craft of writing sales copy that sells means effectively relating to your visitors, properly selling them on your product’s benefits and creating trust.
Here are 8 secrets on how to write sales copy that’s sure to draw plenty of interest:
1. Use an Attention Grabbing Headline & Sub-Headline
You sales copy must grab attention immediately or you can kiss them goodbye. Web surfers are skimmers so you need to draw them in quickly if you want them to continue reading. Your headline should be in bold fact type with words that create curiosity that persuades them to read further. Follow your headline with a sub-headline that highlights the best benefits of what your product is about. Use color to stimulate the reader’s senses by creating your headline and sub-headlines in different font colors. (more…)
How Does Article Marketing Work For My Business
Wednesday, April 2nd, 2008Note: For those of you who are new to article marketing and online promotion, perhaps this would help you understand the way article marketing works. Cheers, Marsha
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by Akintayo Binuyo
Article Marketing is a method of marketing where you write short articles and share them with the online community. It allows you to show your expertise is a field, allowing you to be perceived as an expert.
In order for your article marketing efforts to be successful, you cannot blatant self promote in the article you write. It has to have benefit to your readers. They must be able to gain useful information about the article you are writing. This is what keeps them interested in reading your article. (more…)
Don’t listen to your teachers if you want to write for a living
Tuesday, April 1st, 2008
I remember having my English teacher as my favorite teacher in the world when I was in primary school. We had a love-hate relationship back then but it was her, I remember vividly, who unleashed my passion for writing. We had a love-hate relationship because I had more than a dozen books hidden in my drawers confiscated by her and because she caught me reading while she was teaching! Anyway, one day, she asked us all to write about an exciting day we had on the way to school….which most of us most probably didn’t have! I was having a particularly bad day that day but managed to churn out a nice piece of composition for her using my imagination. Thinking back about it, I wrote that piece a little differently that day. Because I was frustrated, I ditched everything she thought me.
I wasn’t thinking about grammar or how suitable or ‘true’ the situation was. While the rest of the kids wrote about saving cats from trees, uncles falling down, feeling sick on the way to school or finding a coin on the street, I wrote about a robbery…..which wasn’t true at all, of course! But that composition won me praises from my favorite teacher in the world and admiration from the rest of the class. (more…)