Making Your Customers Buy From You Without BEGGING
Admittedly, I’ve done a lot of begging in the past. Begging for business, then begging for payment, then begging for more time. But this is business and things can get even rougher when your business is online. Ecommerce is a huge and profitable business – but only if you know how to take advantage of human emotions. One of the things that successful online business owners take advantage of is impulse purchases. We have to know which hot keys to press in the potential buyer. There are no hard and fast rules to selling successfully online so I’m not going to take you for a walk around the park and say that you’re going to be a multi-millionaire within months without having to do anything. Starting an online business if really hard work and it takes a lot of time for your online business to become an established one.
Make suggestions to the customer
This is an extremely powerful marketing tool for you as a small internet business owner and I am telling you that all those huge International websites have been using it for ages! And you can capitalize on the consumer’s weakness to make the money you deserve. If the customer was looking at a pair of pants and have purchased it, why not make a suggestion to them and say something along the lines of , “Hey, saw that you bought this really cool zebra print pants. I think you’ll really fall in love with this zebra-print purse as well”.
Give them a time limit
One of the ways to make your customers buy more from your e-shop is to give them a short time frame….for instance, ‘You have a week from now to quality for our great 20% discount’ or ‘We’re giving you a two weeks discount period, after which, this product that you’re looking at will revert back to its old price of $109.99’. Customers are usually suckers for discounts and with a little bit of pressure with the time frame, they might whip out that credit card and purchase just to take advantage of the discount.
Pictures and descriptions
If you’ve been selling on eBay a lot, you’ll know it’s crucial to your ultimate sales figure to put a picture of the product that you’re selling and provide the potential customer with an accurate and in-depth description of the product. Products with very little description and no picture are hardly likely to sell on sites like that. The same thing goes for your online shop. Having access to pictures and description gives the potential customer some sort of assurance that the products for real, you’re for real and that when they pay you the price for the product, you’re ACTUALLY going to ship it out to them.
Don’t complicate things. Make things as simple for your customers as possible
For foreigners living outside of the United States (like me), shopping online can be complicated and this is made worse when the ecommerce business owner gives complicated answers….or worse, no answer at all. One of the things that I, personally, hate about shopping from websites based in countries other than within the Asian region, is the shipping instructions. Give customers like me proper and well-organized descriptions on how much shipping costs and how long it takes to reach us. Otherwise, you’re losing out on businesses like mine just because of a simple matter.
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