Content Magician, Freelance web content writers

Impressive or confusing – using bombastic language in your web content

“You don’t need to be really good in English or a linguistic expert. You just have to be grammatically adept in putting thoughts into words very quickly and efficiently”, she says about writing articles for the Internet. Which is true. We’ve noticed how turned off how people can get when they use too many ‘impressive’ words in their articles – not everyone’s as good in English as you think. And if you use too many impressive words and challenge the readers’ vocabulary, they will NOT be impressed and instead become either confused or pissed off!

Use bombastic language only when you know the readers have the time and are willing to spend the time reading on the Internet. Web surfers are rarely patient with finding what they want. Therefore, asking them to dig through their Oxford dictionary while reading your article is not such a grand idea.

So, when writing your articles for online marketing purposes, remember to keep things simple. Instead focus on the content and the points that you’re trying to bring across. Remember, not everyone subscribes to Reader’s Digest and try out their Word Power challenge in there. Even writers and some renowned authors are not familiar with some of the words in there.

Writing on the Internet is not a vocabulary thing….it’s a ‘smarts’ thing and ‘connect’ thing. Write the way you want to read and you’ll reach your readers and earn yourself some customers.