Note: A pretty darn good article on copywriting, we sayy! YYYAAAYYY!!!
by John L. Alexander
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In a minute I want to come back to give you some examples, but let’s talk about that word “dialog.”
We know that the term dialog is really more correctly thought of as the dictionary describes:
“A conversation spoken between two or more people.” If you look up synonyms for the word “dialog” as a noun, you’ll find a lot of terms that focus on “vocal expression” or “utterance” or “verbalization” in some aspect.
So why do I use the term “dialog” in terms of writing Web copy?
It’s the best term I can think of to describe what I like to think of as the “flow of conversation” or nearly like writing your copy as though it was meant to be read “out loud” by voice. When I say “write for voice” I’m referring to how something is written for the radio or TV or other live media. (more…)